Find out how you can buy a stunning diamond engagement ring like this…
For the uninitiated, buying a diamond ring can be a scary undertaking. If you want to buy a beautiful, brilliant diamond engagement ring without getting ripped off, finding a trusted diamond dealer to work is absolutely critical.
Now, there are literally thousands of jewelry dealers available, and access to them has never been easier with the help of the internet. In this article, I’m going to reveal the things to look out for and how to spot a good diamond dealer.
You are also going to find out who are the best dealers in the industry with a good reputation and a proven track record of delivering high quality diamond rings. In fact, this is a list of verified diamond dealers I’ve made multiple purchases from and you can even see how the rings look like in real life!
Let’s jump right in…
1) How’s their reputation like? – Finding out the past experiences of customers is a good way to size up a company’s service. This goes for both online and offline dealerships. The quickest and easiest way to find out is to check 3rd party review sites (e.g. Trustpilot or iVouch) and dealership websites for customer testimonials.
Watch out for negative reviews and complaints that were made by customers. That’s where you want to pay attention to and find out how the business reacts and addresses problems.
The point here is that there is no jeweler on Earth (regardless of how good they are) who would have a 100% client satisfaction. But, the way they handle or behave would reveal a lot about their business practices.
2) What kind of diamonds do they sell? – You can find out whether the dealer handles quality diamonds by browsing their inventory. If the jeweler only deals with EGL graded or other dubious “in-house certified” diamonds, it’s a telltale sign for you to RUN!
Why? That’s because every single jeweler who deals with unreliably graded diamonds are out to rip you off. It’s as simple as that. In fact, they are banking on you to be inadequately educated so that they can overcharge you for an inferior stone with an inaccurate report. It’s a shark tank out there and the only way a layman consumer can protect themselves is to ask for an AGS or GIA certificate.
3) Are their prices competitive compared to other retailers? – The best way to do this is to utilize the same specifications of a diamond and look around different dealerships for prices of identical diamonds.
A good benchmark would be using the listed prices of online vendors and I’ve laid out an easy method here. By comparing the information, you will be able to figure out a rough average and have an idea of whether you are overpaying for a stone.
4) Do they provide adequate support or information about the 4Cs? – A good dealer will always seek to educate the consumer on what they are buying. These are carat, clarity, color and cut. Of course, it’s also a good idea to research these topics before you even start shopping.
Make sure that the company or dealer is willing to address any questions you have and if they can’t or won’t, move on. If they can’t even get basic customer service correct, imagine what would happen if something was to go wrong or if you needed them for post-purchase services.
5) Do they have a certified gemologist on staff? – A trained gemologist will be able to give you detailed information on everything that has to do with the diamond and what makes it unique. Now, I am not referring to sales people here but qualified personals who can handle technical questions about diamonds knowledgeably.
6) What are the return policies? – Is the dealer offering a 100% refund guarantee if you decide to change your mind within the return period? You will want this to be in writing in case any disputes arise. If they don’t have a refund policy (exchange policies don’t count), change the vendor you are buying from. There’s really no reason for you to buy from a diamond jewelry dealer that doesn’t stand behind their products.
The following merchants are listed here because they had all upheld a certain level of service to both online and offline customers. More importantly, all of them have transparent business practices and strictly abide by the guidelines stated above.
James Allen is a vendor that upended the jewelry industry with their patented video technology. With their video listings, James Allen allows you to scrutinize a loose diamond to the tiniest details and helps you see exactly what you are buying.
This helps you understand what you are buying and gives you the ability to pick out eyeclean diamonds easily. Coupled with their generous 30 day return policy and free return shipping, there’s absolutely no risk for you when you make a purchase from them.
I’ve actually shopped at James Allen on numerous occasions. Below, you can watch the box opening video to find out what to expect when you make a purchase and also a full length video review of the engagement ring that I’ve purchased.
White Flash is a highly reputable diamond dealer based in Houston, TX. They hold the world’s largest in-house inventory of super ideal cut diamonds which are subjected to a strict screening process.
White Flash is run with some of the best business practices you will ever find in the diamond industry and their listing pages come fully stocked with tangible data like ASET, Idealscope, hearts & arrows and 360° HD video.
Transparent listing with video, Idealscope, ASET and hearts & arrows images easily available.
Besides top-notch customer service, White Flash offers a 30 day money back guarantee and generous upgrade policies. Combined with a portfolio of inhouse and designer settings for you to choose from, you will be able to find the perfect ring regardless of your budget.
You can find out more about my personal experience with White Flash via the videos below. Watch me open the package I received from FedEx and also a full-length review of the diamond ring I bought.
Brian Gavin Diamonds is the pioneer of super ideal cut diamonds that display the best sparkle and brilliance. His signature diamonds are carefully curated for high performance and the in-house craftsmanship standards of their settings are superb.
Brian Gavin also offers a niche selection of diamonds with ideal cut princess & cushion diamonds, blue fluorescence and warm colored diamonds. They also proudly stand behind their products with a 15-day full refund policy.
This list is not exhaustive and comes from the tons of online sites that I had personally tested so far. I would love to share a list of sites that DO NOT meet my expectations and warn you of who to stay away from. But unfortunately, I can’t.
One reason is that there are simply too many of them and would take more than a page to fill (think eBay dealers, Amazon and the majority of brick and mortar stores).
The other reason is that there might be legal ramifications for singling them out. If you happen to come across any other online sites that you might not be sure of, feel free to email me in private for my opinions.
Before we end this article, it would be a good idea for you to spend some time learning how to pick a diamond and have a rough idea of how diamonds are priced. Not only would better knowledge lead to a much better deal in the long run, it will also help you avoid bad decisions.
Remember, good vendors want to help you find what you’re looking for and help you understand what you are buying. Don’t be afraid to ask questions and express your honest opinions. After all, you are the customer and the one who’s paying the money!