The Consumer’s Guide to Buying Diamonds

Never make the same mistakes that 80% of the people buying an engagement ring go through…

Click here to read our NO-BULLSHIT step-by-step guide to buying diamonds. We reveal the exact steps to selecting a diamond which offers the best value and brilliance for any budget. You‘ll also discover insider’s tips and knowledge that jewelers never want you to know about. If you are in the market for a diamond engagement ring, this will be the most important guide you’ll ever read. I guarantee it.

bezel set diamond with red petalsWhen it comes to purchasing diamonds online or at a physical store, most people are clueless about the things that they should look out for and how to protect themselves from making a bad purchase. You can’t really blame them.

The thing is, diamond buying is probably something you won’t do regularly unless there’s a special occasion coming up. And like you, I had been through the same experience and I understand how it feels to be spending money on a big purchase that is hinged with uncertainty.

Chances are, when you landed on this website, you are probably trying to do your own research and looking for information before you hit the stores.

And that’s what I am going to show you here.

To be a smart shopper, you need to know the essential elements that go into the process of selecting a good diamond and the critical pitfalls to avoid. At the end of the day, if I had helped you achieved that, then I’m glad that the knowledge you had picked up here had accomplished its goal.

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How to Choose the Perfect Stone…

5 diamonds dispersing sunlight rays

Learn How to Shop Smart…

So, why is research and education required when shopping for diamonds? Beyond the listed price tags, there are alot more factors to consider when selecting a diamond. For example, there are a number of reasons why a diamond can be pricier or cheaper when compared to another diamond with similar specifications.

Many times, it is the subtle differences between diamonds that can mean a huge difference in optical performance and appearance. And these are the reasons that you need to understand if you want to make the best possible purchase for a given budget.

In a nutshell, there are 4 main characteristics to look for when you are searching for a diamond. These are; Cut, Clarity, Color and Carat. As a whole, the 4Cs govern the overall quality of a diamond. On a fundamental level, each aspect of the 4Cs can greatly change the price and technical qualities that the stone possesses.

Truth be told, each of these characteristics requires a deeper knowledge than what is usually told to you by a sales assistant. In each of the sections below, you will learn insights that will help you save money and gain knowledge that you can use to your advantage during shopping.

The Four C’s – Insights That They’ll Never Tell You…


diamond cut

The cut determines how well a diamond absorbs and reflects light. The better the cut, the more sparkle the stone will have. Note: Cut does NOT refer to the shape of the stone.

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diamond clarity 4C

The clarity of a diamond refers to the amount/type of inclusions present in it. A diamond with lesser flaws inspected under 10X magnification receives a higher grade.

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diamond color 2C

The color of a diamond is rated on a scale of D – Z, with D being totally colorless and Z being a noticeable yellow. In the market, the range of D-F is highly sought after.

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diamond carat 1C

The carat weight refers to a specific measurement of how heavy the diamond is. Note: By itself, carat weight is not an indication of the stone’s physical dimensions.

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Tips to Selecting Fancy Cut Diamonds

Traditionally, the round brilliant cut is the most popular diamond shape due to its versatility and excellent light properties. In more recent times, a larger and more affluent consumer base has fueled the demand for diversity in jewelry choices. As a result, the market had seen a steady introduction of new cuts and a revival of vintage designs.

If you are interested in getting a fancy shaped diamond, head to the corresponding sections on for relevant information. Bear in mind that the selection process and criteria for each different shape will not the same. For example, inclusions in an emerald cut are easier to detect with the naked eyes compared to a round diamond due to its intrinsic step cut. As a result, a higher clarity grade is recommended when buying emerald cut diamonds if you don’t want to compromise eye cleanliness.

different types of diamond shapes available

Once you are armed with the necessary knowledge, you can shop with confidence from anywhere you are comfortable with. Whether you want to shop for your engagement ring locally or online, the choice is really up to you. However, if you want to get a better bang for your buck, my advice is to make your purchase online instead of buying from a local brick and mortar store.

For online stores, these are a few places that I highly recommend: James Allen (top choice for fancy cuts) & Brian Gavin (top choice for super ideal hearts and arrows). Whiteflash is another vendor I recommend for super ideal cut diamonds. Besides well-cut stones, they also have a comprehensive portfolio of designer brands like Verragio, Simon G, Ritani, Tacori and more…

The rationale of going online is simple: You’ll avoid paying the expensive overheads that physical stores pass onto you and you don’t get pressured by sales people into making a purchase.

Apart from getting a better deal, online stores offer a HUGE selection of diamonds and this allows you to cherry pick the best possible diamond. In contrast, when shopping in a physical store, you are only limited to a few choices from the store’s available inventory.


Did You Know That...

The fact that you are reading this right now will help you avoid making bad decisions.

Personalized Advice On Buying Your Diamond Engagement Ring

how to choose a diamond ring

Dreamy 4 Prongs Pave Proposal Ring

Shopping for a diamond ring can be a very time consuming process as it does require you to put in some effort into educating yourself. However, once you get past the initial phase of doing research, you will have an easier time in narrowing down choices and making the final decision.

Remember, a high quality diamond will never be sold at a price below its value and it may take a while before you come across the right gemstone for your needs. Also, everyone has their own tastes. Some people might prefer a fancy shape over a round cut while others might prefer diamonds with warmer colors over colorless diamonds. So, if you plan on buying a piece of jewelry for someone else, make sure you figure out what they like beforehand.

After all, diamonds are forever. When you make a purchase, you want to make sure you do it once and do it well. You (or your partner) won’t want to be stuck with something that you wouldn’t enjoy wearing and end up with buyer’s remorse.

Lastly, if you need advice in choosing a diamond or require a second opinion on a pending purchase; please feel free to contact me via email. I will usually reply your email within 24 hours.

All the best in your shopping experience!

Paul Gian signature

GIA Diamonds Graduate
paul [@]

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