When it comes to buying engagement rings, more and more consumers are heading to online diamond retailers to make their purchase – and for good reasons.
Not only will you enjoy significantly lower prices and wider product selections, there’s also no need for you to deal with pushy sales people in traditional brick and mortar stores.
We’ve scoured the web to find the best diamond retailers who provide top notch customer service and intuitive websites where you can shop with a peace of mind. While compiling this list of the top online diamond vendors, we also took into account various aspects of their businesses; like sales policies, conflict free diamonds, customer support and range of setting designs offered.
Gone are the days where you need to learn how to use a 10X loupe correctly if you want to scrutinize a stone. At James Allen, every single diamond in their inventory is displayed in interactive 360° videos.
Examine thousands of loose diamonds under 20X magnification to find your perfect stone!
You could now inspect the smallest details easily in the comfort of your own home. If that’s not enough, the customer support offered by JamesAllen.com is first-class. They have diamond professionals who are on-site 24/7 to assist you with any queries you may have.
Based in Houston, White Flash is a bridal jewelry retailer who specializes in super ideal cut diamonds. If you are looking for the best of the best in cut quality and precision, White Flash’s signature A CUT ABOVE diamonds will knock your socks off.
WhiteFlash.com is a retailer that had won numerous prestigious awards and is trusted by thousands of customers around the world. Notably, they had been awarded the 2015 Pinnacle Award by the Better Business Bureau (BBB) for the tenth consecutive year.
Being in the jewelry industry for years, I can tell you this speaks volumes about their exemplary customer service standards and product quality.
One of White Flash’s unique selling prepositions is that they offer a variety of designer engagement rings such as Danhov, Verragio, Ritani and Tacori. Besides designer brands, they also offer a large selection of in-house ring designs for shoppers to choose from.
Brian Gavin is a 5th generation diamond cutter who has built up a massive reputation in the industry. His signature super ideal cut diamonds are some of the most beautiful diamonds I had ever come across.
And not surprisingly, the quality of his diamonds and engagement ring designs have earned him raving reviews from customers around the world.
Hearts and arrows diamonds are Brian Gavin’s signature products…
Besides an assortment of top tier hearts and arrows round diamonds graded by AGS, Brian Gavin also carries ideal cut princess and cushion shaped diamonds in their inventory.
As an online diamond retailer, Brian Gavin is uniquely positioned in the market. They also offer specialty diamonds with cool looking fluorescence and warm colored stones to target niche clientele.
In 1999, Blue Nile made history by being the first company in the world to sell diamonds on the Internet. They had since grown into a multi-national company with offices and operations around the world.
Blue Nile’s signature Astor diamonds are specially selected and analyzed by 2 independent labs.
The floating halo 1 ct diamond engagement ring I recently purchased.
For consumers based in UK or Europe, Blue Nile offers an unparalleled level of service and the best regional reach compared to other vendors. In fact, they ship to almost every country in the EU (even to the small countries like Luxembourg).
If you are based in UK or EU and don’t want to deal with the hassle of paying VAT when buying from a US based vendor, Blue Nile would be ideal for you.
We have vetted hundreds of online jewelers and handpicked 4 of the best diamond retailers in the world. Not only do they offer better prices compared to traditional jewelry stores, they also offer larger selections for you to cherry pick diamonds from.
More importantly, our recommended online retailers provide more data about their diamonds than your average neighborhood jewelry store. To me, that’s one of the biggest plus point of going online.
You’ll have all the information required to select diamonds cut for the best light performance without a salesperson trying to pester you into a sale at every turn.
Here’s a quick recap:
James Allen: 360° videos coupled with free gemological evaluations for up to 3 diamonds make them the recommended place for fancy shaped diamonds.
White Flash: Best retailer for ideal cut round and princess shaped diamonds. Also offers a range of beautiful designer ring settings.
Brian Gavin: For people who expect the best of the best in diamond cut quality. BGD offers signature lines of ideal cut rounds, princess and cushion shaped diamonds.
Blue Nile: The largest diamond retailer on the Internet with a huge selection of loose diamonds and ring setting designs. The best retailer for consumers based in UK and Europe.
With that, I wish you all the best in your engagement ring shopping. Remember to have fun!
p.s.: If we’ve missed an awesome vendor, do let us know in the comments below.