The 4 Best Online Diamond Retailers For Engagement Rings

When it comes to buying engagement rings, more and more consumers are heading to online diamond retailers to make their purchase – and for good reasons.

Not only will you enjoy significantly lower prices and wider product selections, there’s also no need for you to deal with pushy sales people in traditional brick and mortar stores.

We’ve scoured the web to find the best diamond retailers who provide top notch customer service and intuitive websites where you can shop with a peace of mind. While compiling this list of the top online diamond vendors, we also took into account various aspects of their businesses; like sales policies, conflict free diamonds, customer support and range of setting designs offered.


#1: James Allen – Seeing is Believing

JamesAllen.com is a dream come true for online diamond shoppers. Founded in 2006, James Allen has revolutionized the way diamonds are sold through their exclusive Diamond Display Technology.

Gone are the days where you need to learn how to use a 10X loupe correctly if you want to scrutinize a stone. At James Allen, every single diamond in their inventory is displayed in interactive 360° videos; making them one of the best online diamond store to shop at.

diamond retailers with videos

Examine thousands of loose diamonds under 20X magnification to find your perfect stone!

You could now inspect the smallest details easily in the comfort of your own home. If that’s not enough, the customer support offered by JamesAllen.com is first-class. They have diamond professionals who are on-site 24/7 to assist you with any queries you may have.

rope design setting with sparkling diamonds

Click here to visit James Allen and experience their awesome website for yourself…


#2: White Flash – Ideal Cut Diamonds And Designer Settings

Based in Houston, White Flash is a bridal jewelry retailer who specializes in super ideal cut diamonds. If you are looking for the best of the best in cut quality and precision, White Flash’s signature A CUT ABOVE diamonds will knock your socks off.

extreme precision exceptional beauty diamonds

WhiteFlash.com is a retailer that had won numerous prestigious awards and is trusted by thousands of customers around the world. Notably, they had been awarded the 2015 Pinnacle Award by the Better Business Bureau (BBB) for the tenth consecutive year.

Being in the jewelry industry for years, I can tell you this speaks volumes about their exemplary customer service standards and product quality.

One of White Flash’s unique selling prepositions is that they offer a variety of designer engagement rings such as Danhov, Verragio, Ritani and Tacori. Besides designer brands, they also offer a large selection of in-house ring designs for shoppers to choose from.

danhov vs verragio

Click here to visit White Flash and get ready to be dazzled!


#3: Brian Gavin Diamonds – Ideal Cut Diamonds And Designer Settings

Brian Gavin is a 5th generation diamond cutter who has built up a massive reputation in the industry. His signature super ideal cut diamonds are some of the most beautiful diamonds I had ever come across.

And not surprisingly, the quality of his diamonds and engagement ring designs have earned him raving reviews from customers around the world.

hearts and arrows diamonds

Hearts and arrows diamonds are Brian Gavin’s signature products…

Besides an assortment of top tier hearts and arrows round diamonds graded by AGS, Brian Gavin also carries ideal cut princess and cushion shaped diamonds in their inventory.

As an online diamond retailer, Brian Gavin is uniquely positioned in the market. They also offer specialty diamonds with cool looking fluorescence and warm colored stones to target niche clientele.

briangavin blue

Click here to visit Brian Gavin to browse their selections of ideal cut diamonds…


#4: Blue Nile – World’s Largest Online Retailer

In 1999, Blue Nile made history by being the first company in the world to sell diamonds on the Internet. They had since grown into a multi-national company with offices and operations around the world.

astor diamond shapes bluenile

Blue Nile’s signature Astor diamonds are specially selected and analyzed by 2 independent labs.

blue nile 1 carat halo engagement ring review

The floating halo 1 ct diamond engagement ring I recently purchased.

For consumers based in UK or Europe, Blue Nile offers an unparalleled level of service and the best regional reach compared to other vendors. In fact, they ship to almost every country in the EU (even to the small countries like Luxembourg).

If you are based in UK or EU and don’t want to deal with the hassle of paying VAT when buying from a US based vendor, Blue Nile would be ideal for you.

Click here to visit Blue Nile and find your dream ring today!


Conclusion: The Best Online Diamond Stores

We have vetted hundreds of online jewelers and handpicked 4 of the best diamond retailers in the world. Not only do they offer better prices compared to traditional jewelry stores, they also offer larger selections for you to cherry pick diamonds from.

More importantly, our recommended online retailers provide more data about their diamonds than your average neighborhood jewelry store. To me, that’s one of the biggest plus point of going online.

You’ll have all the information required to select diamonds cut for the best light performance without a salesperson trying to pester you into a sale at every turn.

Here’s a quick recap:

James Allen: 360° videos coupled with free gemological evaluations for up to 3 diamonds make them the recommended place for fancy shaped diamonds.

White Flash: Best retailer for ideal cut round and princess shaped diamonds. Also offers a range of beautiful designer ring settings.

Brian Gavin: For people who expect the best of the best in diamond cut quality. BGD offers signature lines of ideal cut rounds, princess and cushion shaped diamonds.

Blue Nile: The largest diamond retailer on the Internet with a huge selection of loose diamonds and ring setting designs. The best retailer for consumers based in UK and Europe.

With that, I wish you all the best in your engagement ring shopping. Remember to have fun!

p.s.: If we’ve missed an awesome vendor, do let us know in the comments below.

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26 Comments

  1. Lauren-
    February 19, 2016 at 1:17 pm

    Where’s the best place to shop for natural black diamonds for an engagement ring center?

  2. Paul Gian-
    February 20, 2016 at 2:23 pm

    This is a vendor that specializes in fancy color goods: https://www.leibish.com/black-diamonds

  3. patrik-
    March 14, 2016 at 11:50 am

    Would be great if you’d also have european diamonds online store listed and rated.

  4. Paul Gian-
    March 23, 2016 at 1:15 pm

    The problem is that I can’t find European retailers who offer better pricing, better products and policies that can best these vendors listed here. So, if you are buying from Europe, these are still the best businesses to work with. Blue Nile would be the easiest to buy from as they have physical operations in European countries.

  5. Wendy-
    April 6, 2016 at 3:21 am

    Can you please recommend a jeweller in NYC for natural pink diamonds?

    Thank you….. Your blog is very helpful

  6. Paul Gian-
    April 7, 2016 at 6:50 pm

    https://beyond4cs.com/go/ja/ => They are one of the most reputable online jewelers that sell a good range of GIA graded diamonds. JA also has a showroom in NYC. Also, let me remind you that a GIA report is MANDATORY with pink stones.

  7. Jasthi Kumar-
    December 16, 2016 at 7:01 pm

    Hi Paul, You provide great info on diamonds Appreciate it. What is your take on ‘Blue Nile’?. Blue Nile appears to be prominent and reputed among online diamond retailers and have GIA grading for all their diamonds. I’m considering to buy one from them. Do you recommend? Thanks.

  8. Paul Gian-
    December 21, 2016 at 12:33 am

    Blue Nile is a reliable vendor as well. I did a recent purchase from them here: https://beyond4cs.com/reviews/blue-nile/

  9. Jessi P-
    February 2, 2017 at 7:44 pm

    What is your opinion of the diamond online retailer Brilliant Earth? I have a limited budget but am determined to have a rose gold ring and they seem to offer the largest selection so far in this regard.

  10. Paul Gian-
    February 4, 2017 at 12:11 pm

    Brilliant Earth is a reliable vendor for jewelry and they have good craftsmanship on their rings. That said, they are quite pricey compared to other vendors who offer similar items.

  11. Kathie Leininger-
    July 30, 2017 at 9:54 am

    Would you trust Jarod’s or Kay’s Jewelry store to size your own diamond ring and solder it to two of their bands without switching your own diamond out?

  12. Paul Gian-
    August 1, 2017 at 3:33 pm

    Trusting them not to switch out your diamond would not be an issue. Trusting them to do a good job at it is a different story.

  13. Stuart-
    September 15, 2017 at 12:32 pm

    Hi Paul, great website. I wondered if you knew which are the best diamond dealers that ship to South Korea. White Flash appears to but I haven’t found any others that do. Thanks very much.

  14. Paul Gian-
    September 17, 2017 at 5:55 am

    As far as I know, not many online vendors offer shipping to South Korea. In this case, stick with White Flash, they are a highly reliable vendor and offer really well cut diamonds.

  15. Laura-
    September 22, 2017 at 12:33 pm

    Thank you for this very informative article but once again, it would be nice to have recommendations in Europe. When buying from the US, we have to pay 20% VAT plus customs fees and shipping so any savings is wiped out.

  16. Paul Gian-
    September 29, 2017 at 10:33 pm

    There is still significant savings to be made and there is a misconception on taxes in the UK. If you are buying in a physical store, you will need to pay taxes as well. Most people don’t “see” it because it is already factored into the price by the jeweler. I repeat, the price tag listed for a jewelry piece has VAT factored into it.

    If you want to do a proper price comparison, you should be comparing the final cost (after taxes and custom duty) for a piece of jewelry purchased online against an identical jewelry sold by your local store. When you do this, you will realize that prices are still much much better online because of the steep overheads EU/UK jewelers have.

  17. Veronica-
    February 1, 2018 at 2:11 pm

    How about Switzerland? For example the towns of Lausanne and Montreux. Any trustworthy recommendations?

  18. Paul Gian-
    February 2, 2018 at 10:01 pm

    Unfortunately, I’m not familiar with the local jewelry market in Switzerland and can’t offer constructive advice. From my experience in the EU, I can tell you that most jewelers have no idea about cut quality and light performance. As an alternative, you may want to consider the online stores as they do ship to Switzerland with good policies.

  19. Fm-
    March 22, 2018 at 6:06 pm

    Hi paul, i am interested in a heart shaped diamond D VS2, with the GIA report saying “twinning wisp”, should I go for it or not? Would you reccomend buying from israel-diamonds.com?
    Thanks.
    F.

  20. Paul Gian-
    March 23, 2018 at 11:01 am

    It depends on a case by case basis. At lower carat sizes, twinning wisps aren’t an issue with VS2 clarity ratings. I would be more concerned about the cut quality of the heart diamond rather than clarity. Read this: https://beyond4cs.com/where-to-buy-fancy-cuts/

    For heart shapes, James Allen and Enchanted Diamonds are the go-to vendors.

    https://beyond4cs.com/go/ja/
    https://beyond4cs.com/go/enchanted/

  21. Mark-
    May 23, 2018 at 12:11 pm

    Hi Paul I am in the UK and wondered if you would recommend me an internet retailer or jeweller over here who can be trusted, the style we are looking at is a side stone, many thanks

    Mark

  22. Paul Gian-
    May 24, 2018 at 4:55 pm

    Stick with the online stores above if you are shopping from UK if you want a diamond with the best sparkle and performance. There’s a reason why these 4 are the cream of the crop. On top of that, they offer competitive prices and better selections.

  23. Deni-
    July 12, 2018 at 9:53 am

    Hi Paul

    where is the best place to shop for diamond rings with reasonable price range in Canada, precisely montreal?

  24. Paul Gian-
    July 14, 2018 at 12:54 pm

    I don’t have any Canadian based jewelers to recommend. I can tell you with confidence that it is very hard to find good selections in any brick and mortar stores in Montreal compared to the 4 retailers above. Just do your own comparisons and you’ll find out for yourself.

  25. Lauren-
    July 15, 2018 at 9:56 am

    Hello. I have an old engagement ring from my grandmother that I want to use the stone for my engagement ring.

    Should I have diamond appraised in the diamond district or prior to going ? Diamond may be to old to have any sort of tracking number on it but want to make sure no swapping occurs. Any places you recommend going to in diamond district?

  26. Paul Gian-
    July 17, 2018 at 1:43 pm

    Loupe the diamond and find out where the inclusions are or get the person who’s taking it out for you to do so on a mapping diagram.

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