When it comes to buying a diamond engagement ring, most customers expect a certain level of quality in the packaging and presentation of their purchase. After all, you are spending thousands of dollars on a purchase and you want it to look as perfect as possible.
In today’s write up, we are going to do a review of the White Flash’s newly launched presentation box and show you what it looks like in real life. Let’s jump right in…
Since the focus of this write up is on the new packaging, I won’t be touching much on the quality of their diamond rings.
But if you are interested in finding out more, check out the Vatche ring I purchased here and the full-fledged review of White Flash here.
Unless you are living under a rock, you probably know that FedEx is a highly reliable and punctual courier service. White Flash delivers your purchase securely via FedEx and the package is always fully insured for your peace of mind.
The package is also double sealed; whereby the jewelry box is placed inside a sealed padded envelope before being set in a medium-sized Fedex box.
If you are staying in the United States, delivery time is usually within 1 or 2 working days. If you are an international customer, the delivery time can vary from 3 to 7 days depending on your location.
In my case, the parcel took about 4 days to reach me from the time that FedEx physically picked up the parcel in Texas.
In the past, White Flash’s packaging only consisted of a diamond ring box and an envelope containing relevant documentation of your purchase via a padded envelope in a FedEx box.
As you can see above, the new black-colored jewelry box is a massive improvement in presentation and offers a certain level of anticipation to see what’s inside. Personally, I felt like I was opening a treasure chest when I lifted the flap for the first time.
The jewelry box is made up of 2 main compartments where the top consists of a foam insert that will hold the item you bought. The bottom part of the jewelry box consists of a pull out drawer where all your documents like your invoice and certificates are placed.
In my case, the layout that you see is for a loose diamond purchase where you will see a display box alongside a diamond gripper and a hearts and arrows viewer. This toolkit (hearts & arrows viewer and diamond gripper) only comes by default when you purchase a loose diamond.
If you are buying an engagement ring, the foam insert will be slightly different and will not include the same items. Instead of a display box containing a loose diamond that you saw in my video, you will receive a solid wood ring box that is lacquered in red and black.
If you lift up the foam insert, a hidden storage area within the jewelry box will be revealed. This is a sizable amount of space that you can use to keep other types of jewelry safely away from view.
To give you an idea of how big the storage area is, I can place my entire hand into the box and there is still leftover room for me to move around. If you are someone with a fair amount of jewelry, this box can help you consolidate your storage needs.
I think White Flash has designed this presentation box with a beautiful charm and a practical purpose. At the same time, there is also a strong brand image that resonates with its mission statement.
Here, I want to give you an overview of what you will receive by laying out every component of the jewelry box.
Basically, you will get a grading certificate (top left), tax invoice (bottom left), diamond gripper (center), diamond display box (center), hearts and arrows viewer (center), cleaning cloth (bottom center) and 3 informational brochures (right).
The jewelry box can also be kept as upright storage on a bookshelf.
While nice packaging may not enhance the quality of the product, great packaging does elevate the overall shopping experience and even helps protect your jewelry in storage.
The new packaging that customers will receive from White Flash is sturdily made and designed with practical usage in mind.
But as the saying goes, “It’s what’s inside that really counts”. After all, the diamond ring is what’s being worn and not the jewelry packaging.
And that’s where White Flash shines (literally).
White Flash is one of my favorite places to buy a super ideal cut diamond where light performance and sparkle factor are of utmost priority. Having a beautiful jewelry box packaging that can double up as a storage box is just the cherry on the cake.
Is there a reason why the magnifying viewer doesn’t come along with a diamond ring purchase? I’m hoping to view the diamond on the ring to see what it looks like in person.
I guess that the heart patterning cannot be seen once the stone is mounted on a setting. Only the arrows could be viewable and it is also somewhat redundant because White Flash has provided these images on their listings and you can download them to your PC. But if you really want to, I’m sure White Flash will accede to your request if you ask them to provide you with a viewer and have them send it to you when you purchase the ring.
As an astute shopper, nice packaging shouldn’t be a big factor in whether you buy a product or not. In my opinion, the underlying product quality holds more weight than sleek-looking packaging. It is what’s inside that counts, right?
In this regard, White Flash is a vendor that exceeds expectations with its super ideal cut diamonds. Even without the new packaging, I would have and had purchased a number of diamond rings from them personally. That should say a lot about what I think of their product quality.