Your Quick Checklist For a Diamond Ring Purchase

checklist for diamonds

An Essential List to Aid You…

Buying a diamond is no easy feat and should be accorded with greater care than other types of purchases. Apart from a larger outlay of your cash, there are also emotions involved and other long term considerations that go into a purchasing decision.

For most people, I pretty sure this isn’t something you would indulge in on a day-to-day basis. To ensure a great experience and to get the best value for your money, you do need to put in some effort into doing some prior research.

Hopefully, the following checklist will help prepare you for what lies ahead.

1. Your Budget

Set a budget on how much you are willing to pay for a diamond. This will form the basic parameter of your expenditure and prevent you from overspending. Very often, I see people get talked into making significantly larger purchases due to hard-sell tactics in the local stores. However, I personally feel that you should spend within your means and I don’t think it is a good idea to get into debt over a diamond purchase.

2. Your Goal

What exactly are you looking for? You might want to go through magazines, fliers and Pinterest boards to get inspiration. You might also be interested in checking out our gallery as a reference for more ideas. Of course, what you ultimately choose might differ from the designs you see. However, it should be based on the notion that you had seen what’s available in the market before coming to a decision.

3. Educate yourself on the 4 C’s

Buying a diamonds is all about balancing the 4Cs since we all have to work with a limited budget. In my opinion, the diamond’s cut and carat weight should be of higher priority over the other 2 C’s.

4. Shop Around Until You Find a Couple of Diamonds And Dealers

This will enable you to do side-by-side comparisons with a wider selection of diamonds as well as compare the price difference between dealers. Do weigh out your options before making any final buying decisions. You might also want to compare after-sales services or any other form of value added services that a particular vendor may provide.

5. Perform the Background Check on Dealers

This should cover:

– Affiliation with recognized organizations.

– Accreditation with the Better Business Bureau.

– Diamonds with reliable certification from GIA or AGS.

– Reputation.

– Return policy which allows you to exchange or get a full refund within a reasonable time. In my opinion, anything from 30 days to 60 days is reasonable.

– If you intend to buy from an online store, make sure they can provide analytical data like ASET/Idealscope images and also valid phone numbers you can call. You should also read up reviews of the business at or via Google’s search.

– If you find a price discrepancy for the same item, cite the jeweler or store where you saw a similar diamond. You could get yourself a neat discount with proper negotiation skills.

6. Mode of Purchase: In Person or Online?

These days, it appears that online purchases are preferred. It really depends on what you are comfortable with – whether you wish to see the diamond in person before you buy or you can go on trust. In any case, you are covered because of the return policies online stores have in place. Just make sure you are factoring in the shipping fees as well as other related costs (taxes, duties etc..) and have it all in writing as an additional safety measure.

7. Cash or Credit?

using a credit card for purchase

Should You Swipe That Card Or Not?

Paying in cash might get you a discount. In any case, don’t opt for credit payment modes offered by jewelers. Most of the time, these credit terms are excessively overpriced. i.e. the interest and other ‘charges’ are pretty high. It would be better to use your own credit card or make personal funding arrangements with your bank.

8. Scrutiny And Comparison

This is done once you receive the goods. Check the item physically and compare it with the certificate. If there is something amiss, make sure you call up the store and raise this issue with them.

9. Get a Second Opinion If You Feel the Need To

You can get your diamond independently appraised by a third party if you want a better peace of mind.

10. Customer Service

If you don’t feel like a valued customer, or if pressure is being put on you, take your business elsewhere without any second thoughts. If people cannot treat you with respect when you are in the shopping stage, what do you think will happen if something were to go wrong after you bought the diamond?

Last Words…

The advantages of having a checklist are as follows:

  • You will be more confident in making a decision.
  • You stay focused in your buying process.
  • You will be more organized and save time.
  • You will get the best quality for your money.


I hope you found this checklist useful. Happy shopping! Feel free to get in touch with me if you have any questions.

Did you know vendors like and offer free value-added lifetime services like prong tightening, re-polishing and re-plating? Besides that, they offer the most competitive prices in the industry.

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