When it comes to buying a proposal ring, an astonishing number of guys have no clue where to start. Most begin their search in local stores without doing any prior research and worse still, some don’t even know what they want and end up buying one due to pressure selling. It befuddles me to see how people can empty a huge portion of their savings into a purchase that they aren’t sure about.

For those who had taken a first step to doing their prior research, many still fall into the trap of making a purchasing decision based solely based on what a grading report states. While a grading report for GIA or AGS is mandatory, some consumers are made to believe that a diamond with an Excellent or Ideal cut grade would automatically be the best choice for them.

It doesn’t help when salespeople use a similar pitch to market their wares by stating that you can’t go wrong with such diamonds. If they are lucky, they might get a beautiful diamond. If they aren’t, they most likely end up with a stone that isn’t worth it for the amount of money paid.

where to buy a round brilliant cut diamondPulling the trigger on a huge purchase isn’t always easy

If you want to be a smart shopper, you need to go beyond the 4C’s and lab reports. Do you want to base your purchase on luck or knowledge? Do you think that buying a diamond should be akin to a roll of the dice or should you demand certainty?

I think you know the answer…

Click here to read our comprehensive step by step guide to choosing a diamond.

The Choice of Vendor Determines What You Will Receive

If you are buying an engagement ring, James Allen is a great site that’s well worth checking out.

Unlike most other online stores (and physical ones as well), they provide actual magnified photos and videos of every single diamond in their inventory. Why is this important? Well, this enables you to see the locations of any inclusions (determine eye cleanliness), overall shape/symmetry and enables easy comparisons to help you choose a round diamond within your budget.

Another plus point is their nature of operating a business online. They can offer much lower prices than physical stores due to lesser overheads and this gives you more value for your money. That aside, their customer support is top notch and are available 24/7 to answer any of your questions.



Here’s a Checklist to Get Your Started With Diamond Shopping

  • Use search tool to filter base on budget and 4Cs specifications.
  • Inspect diamond for eyecleanliness using magnified videos/photos.
  • Narrow your shortlist down to 2-3 diamonds.
  • Contact support to put these diamonds on hold and request physical inspection.
  • Request Idealscope/ASET images to verify light performance.
  • Review inspection report, scope images and cherry pick the best diamond

Take Your Time to Select a Perfect Diamond

Making an expensive purchase online might seem to be a daunting task but it actually isn’t. The truth is, shopping for one via the Internet allows access to more information than what a normal brick and mortar jeweler would offer. You can take your time to cherry pick the best stone within your budget without any pressure from any sales people.

Just by reading this page and exploring the rest of our website, I know you won’t become part of the statistics that the majority of other shoppers fall into. If you have any queries or require a 2nd opinion on your selections, please don’t hesitate to drop me an email with your questions.

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  1. Avatar
    Eugene Lee-
    July 2, 2013 at 12:06 pm


    I have found your website indispensable during this stressful process, and I have gone to James Allen based on your review, and am very happy with the customer service so far as you mentioned. I have selected 3 diamonds to be on hold and am awaiting gemologist review, but I was hoping to get your un-biased opinion on them. 2 are 1.7s (which I know she would prefer), and the 3rd is 1.6 but of slightly better color grade. I am currently leaning on the 1.7 (specifically 222503, because 222504 seems to have a more visible inclusion and less brilliance). Do you think 222503 is “eye-clean”, and do you think it would be significantly less brilliant than the 1.6? All 3 are pretty much the same price ($9,000). I am hoping for a 1.7 but if the 1.6 is significantly more brilliant I would consider going for it. I have pasted the links below.


    Thank you so much for the informative website and for telling me about James Allen!

    Best regards,

    Eugene Lee

  2. Avatar
    Paul Gian-
    July 2, 2013 at 6:31 pm

    Hi Eugene,

    I do have some preferences on the stones you picked. Let’s continue the correspondence via email to avoid any possibility of a lurker who might buy off one of your shortlisted diamonds.


  3. Avatar
    October 31, 2017 at 2:01 am


    great website!!

    I have narrowed my choices down to a few diamonds. The vendors are all reputable merchants. Unfortunately the Brian Gavin range is a little out of my budget although I have found 1.

    what would you choose between these diamonds?

    White Flash


    Brian Gavin

    and a JannPaul diamond from Singapore which I have all the details scopes and videos.



  4. Avatar
    Paul Gian-
    October 31, 2017 at 3:35 am

    These are all extremely well cut diamonds for light performance and are eyeclean. Personally, I take on a practical approach when buying diamonds and these would be my top picks to get best value for money:



    I do have preference for the Brian Gavin option. At the end of the day, you should take into consideration the choice of settings offered by the different vendors. That should be the guiding light on whom to work with as these diamonds are all fantastic options.

  5. Avatar
    November 7, 2017 at 1:28 am

    Thanks for the insight Paul.

    Ring setting choice is another dilemma now. so many choices and its the “I like this diamond but this setting from another merchant” situation.

  6. Avatar
    Paul Gian-
    November 7, 2017 at 3:54 pm

    Depending on which vendor you like the diamond from and which setting you want to buy, there are ways to workaround this. Do keep in mind that some vendors like Brilliant Earth only allow diamonds purchased from THEM to be mounted on their settings. Other vendors are pretty much cool with mounting a diamond purchased elsewhere for you.

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