One common problem that I always hear from people is: “I am neither a gemologist nor an expert in diamonds. How do I determine whether a diamond is well cut (brilliant) or whether it had been cut to less than acceptable standards?”
This problem is further compounded when diamonds are viewed under strong lighting in a jewelry store. You see, every jewelry store’s lighting system is carefully designed to make their products look amazing and sell better.
Unfortunately, this happens to be one of the most common pitfalls that unwary consumers fall into. Under such conditions, even diamonds with the worst cut quality can be made to sparkle. And to the untrained eye, it is very difficult to differentiate between the truly well cut diamonds from the poorly cut ones.
This is the reason why a diamond ring can suddenly lose its sparkle once it leaves the jewelry store. If you intend to buy diamonds from a physical store, I recommend that you purchase an ideal scope and use it to view the stones on-site.
This is the easiest and most portable method for you to critically select or reject diamonds based on its optical performance. Compared to the costs of buying a diamond, the ideal scope is only a tiny investment (~$50) that will help you make objective decisions.
While I can’t make a sweeping statement for every local store near your location, I can tell you that NONE of the leading jewelry stores in Singapore offer Idealscope to help you evaluate what they are selling.
In fact, the majority of the sales assistants are totally clueless when it comes to judging a diamond’s cut (reading a cut grading off a report is what they can do at best).
Most big-name jewelry stores (e.g Zales, Kay, Cartier, etc…) in USA, Australia and Europe don’t provide IdealScope data as well. Likewise, the phenomenon of poorly trained sales staff is very common worldwide. You are very much dependent on yourself to make informed and educated decisions when selecting a diamond.
Both diamonds have GIA triple excellent ratings – Shop without an Idealscope at your own risk.
Images Courtesy of Whiteflash.com
Under the Idealscope, the characteristics of the diamond’s cut will become clear and objective. Not surprisingly, most jewelers do not have this tool available for their clients even if they know what it is.
Why? The truth is, once you view their inventory under the Idealscope, you would most probably not want to make a purchase.
Did you know that most diamonds in the market today aren’t cut for optimal light return? Instead, they are cut to retain weight at the expense of optics so that jewelers can sell the stones for more and maximize their profits.
White Flash offers full transparency and tangible data in each of their listings.
On the next page, I will show you real-live examples of 2 round diamonds that look similar on first glance. However, once you use tangible data obtained from the Idealscope, the differences will reveal themselves easily.