B2CJewels Review

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b2cjewels review

If there are hundreds of online jewelry stores, how do you identify the most reputable retailers? Independent reviews would probably be your starting point when looking for one and that’s probably the reason why you landed on this webpage.

This is a review of B2CJewels.com; a company dealing in online jewelry. B2CJewels is popular for its wide range of loose diamonds but does that alone make it stand out from the crowd? Find out in this review and check out the diamond ring I purchased from them.

B2CJewels.com’s Product Range

With a huge collection and database, B2CJewels.com is comparable to some of the other big jewelry outfits online, among others like Blue Nile, James Allen, etc.

As of 2011, B2CJewels.com has over 70,000 loose diamonds available for sale in its inventory. While you may not find a huge inventory of fancy shape diamonds, they still offer an impressive range of choices for shoppers to choose from. Bargain hunters and people with a tight budget will also be pleased with the humble selection of smaller diamond pieces.

There’s also a service that allows customers to make their own designs for earrings, pendants and rings. For rings, B2C Jewels offers preset pieces for wedding and engagement. Generally speaking, their product range is pretty much comparable to other established online retailers.

Search Tool For Finding Diamonds

When you have an enormously huge array of products at your online store, a reliable and robust search tool is a must, and theirs doesn’t disappoint.

b2cjewels review

The graphical search tool for narrowing down choices based on criteria.

To make a search, you specify the shape of the diamond you’re looking for and you could then narrow down your search by specifying different criteria, such as grading certificates, price range, etc.

Search results are then returned in a chart format, with an extra feature of including columns or removing them. In addition, you can sort your results and narrow down choices further by inputting more of your search criteria.

advanced features of diamond finder

Advanced features can help you narrow down selections quickly.

Checking the Jewelry Purchases

When shopping for an engagement ring or a diamond, you want to carefully check and be sure of what you’re buying before committing to a purchase. For most people, this can be a huge problem when it comes to buying jewelry online.

Sadly, like most other mediocre Internet vendors, B2C Jewels do not readily provide photographs or videos of diamonds listed on their website. The closest picture of a diamond listing you can find on the website is a generic stock photo sample and nothing more.

While this is a huge shortfall in terms of service levels, they make it up by offering some of the best prices you cannot find anywhere else. Also, what’s really cool is that they offer different views of a computer-generated diamond and even simulate how the rings would look like on your hands.

Speaking from personal experience, you do get what you see on their website when it comes to engagement ring settings.

hand simulation with different sized diamond ring

Click this link to view the ring on B2CJewels


B2CJewels Review – Be Prepared to Do Some Research

While the setting designs do live up to the expectations set on their website, choosing a great diamond based on their online inventory isn’t a walk in the park.

**Unless you have some experience or you are somewhat knowledgeable in selecting diamonds, B2CJewels.com is a potential minefield to making bad decisions.

With that said, if the slightly lower prices are tempting and you are willing to do a little legwork to put in effort on researching your purchase, you can still end up with a decent purchase. More importantly, you should make use of all the resources available to you. For example, if there’s anything that you are unsure about, get in touch with their customer support to get your questions answered.

I actually did one of my own purchases (a heart shaped diamond ring) at B2CJewels to find out first-hand how their service measures up. Frankly speaking, the only reason why I went ahead with the purchase was based on my knowledge of choosing diamonds.

Even then, I was still taking a calculated risk which I wouldn’t have if there were other options available.

You can avoid the lengthy filtering process of finding a well-cut diamond by heading to James Allen, Whiteflash or Brian Gavin. Their signature diamonds have the best optical performance in the industry and are far better places for beginners to buy diamonds than at B2CJewels.com.

Examining Diamonds And Assessing Service At B2C Jewels

B2CJewels.com offers customers a 30-day money back guarantee for pieces you have not worn. In case you get the finger size wrong, ring resizing is done at no extra cost within 60 days of purchase. All of their products also come with a twelve-month warranty that covers normal wear and tear.

Most online customers would probably want to know if they are able to contact the company should any problems or questions arise. In this regard, B2CJewels provides phone, email contact as well as live chat support.

Understandably, customers buying diamonds online may not be comfortable paying for a big ticket item without viewing it. Upon request, they do try to source for more details and information if you require them.

The reason behind the lack of photographs or videos on their website is due to their online inventory and business model of working with global suppliers. That is to say, most diamonds that they list are owned by someone else and are held in vaults.

Only when a purchase is made and payment is confirmed will a diamond be shipped from a global location to B2CJewels’s New York office for a final inspection. As a result, it is sometimes not possible for them to get hold of a properly taken photograph due to logistic reasons.

Going The Extra Mile to Obtain Information For Customers

Based on my personal experience with B2CJewels, the support staff had been willing to do this for me and provided me with images of diamonds that I shortlisted.

Note: Although pictures of what you want to buy may not reveal everything about the diamond, photographs or videos can reveal details in clarity which can give you an idea of what you can expect to receive. Magnified photographs can also give you an overall look and feel of the diamond especially if you are buying a fancy cut.

The truth is, in order to guarantee a purchase of a beautiful fancy cut diamond, you need additional information such as ASET or Idealscope images and videography. Such data will help you make an analysis of the stone’s optical performance and offer you more information than a grading report would.

In my case, these were not available to me because the supplier didn’t have access to the necessary equipment for capturing these images. By relying and banking on my experience with examining diamonds thus far, I knew I was sitting on a heart shaped diamond with great potential.

Since I had no other choice as other vendors did not have heart shaped diamonds of similar specifications available, I had to request B2CJewels to contact their supplier for a review of my shortlisted diamond.

Buying Without Scope Images is Not Meant for the Inexperienced

Under this scenario, you would have to trust the supplier’s review of their inventory to be objective. Of course, it would be in your favor to explicitly mention that the diamond will be sent back if it doesn’t meet expectations. Most vendors don’t want this to happen because it would incur restocking fees on their part.

With no other available options for a well-cut diamond within my budget anywhere else, I took a calculated risk (no physical means of examining the diamond) and jumped the gun. Like I mentioned earlier, this stone was heavily researched before I laid my money down and I personally have a good eye for detecting well cut diamonds.

Admittedly, there were still some risks involved since I’m buying blind. The fallback I had was the money back guarantee since I could always return the purchase if it didn’t turn out well. Fortunately, it was the right call and the engagement ring turned out really good. If you are interested to see videos I made on the ring, click here.

For people who are risk-averse and want to see exactly what you get online, check out James Allen instead. They feature HD videos for you to view and interact with diamonds upclose.

Free Shipping With Purchases From B2CJewels.com

If you reside in the US, you get free shipping on all purchases. With a small upgrade, you can get faster shipping with UPS if you need your ring on an urgent basis. For international orders, the package would usually need about 7-10 days depending on which part of the world you are residing in.

contents of the diamond ring purchase from b2cjewels.com

Here’s my package when it arrived in Singapore…

Wrapping Up Our Review With a B2C Jewels Coupon Code

B2CJewels can sometimes offer better value for your money. Being a smaller player in the online diamond industry, they have better price flexibility and retail services than most other websites.

However, there are risks and downsides to buying diamonds blind. Because of this, there are additional precautionary steps in screening a diamond and the need to request additional information on your shortlisted choices. This translates into more time and effort on your part during the entire process of making the purchase.

Unless you have no other better alternatives (this was my scenario due to the severe lack of good heart shaped diamonds within my budget anywhere else), I don’t advise you to use B2CJewels.com.

Instead, I recommend checking out James Allen (for fancy cuts) or Brian Gavin Diamonds and Whiteflash.com (for ideal cut round diamonds) first. Unless you can’t find anything of your liking at these 3 places, only then should you consider B2CJewels.com

B2CJewels Coupon Code You Can Use For Additional Savings

Because of our online presence and relationship with online diamond websites, we can often negotiate better deals for our readers. Should you decide to make your ring purchase with B2CJewels.com, you have the opportunity to enjoy more savings with this coupon code – “DIAMOND14

Click here to visit B2CJewels and here are the simple steps that will run you through the checkout process.

creating your own ring

inside the shopping cart

enter the b2c jewels coupon code here

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B2CJewels.com receives a decent rating of 2.5/5 – Reviewed by

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  1. JC-
    February 9, 2015 at 7:35 am

    Buyer beware! I recently bought a diamond ring from B2C Jewels and was really disappointed by the sloppy level of craftsmanship.

    I thought I was getting a really good deal when I first found B2CJewels. However, after making a purchase, I realized that the cheap prices they offered were actually translated into poorly made products.

    After I received my ring from Fedex, I brought it to a local appraiser to verify the purchase. The diamond was authentic but the appraiser mentioned that the setting was poorly made and one of the prongs wasn’t placed properly.

    She showed me the ring under the microscope and I could see that there was a slight gap between the prong and the diamond. The prong was placed on the diamond at a certain angle and it wasn’t holding on to the diamond snuggly. My appraiser told me that the ring wasn’t well fabricated as well and pointed out that the shanks were slightly unequal in thickness.

    Since I’m an international customer, returning the product is a huge hassle and there are shipping fees involved for me. Paul, I’m not sure what’s your relationship with them but I do hope this complaint about B2CJewels gets published. Hopefully, more people will know about the standards of their craftsmanship and avoid this company.

    I now fully understand why you said that there are no such things as deals when it comes to buying diamonds. Granted that their prices were a few dollars cheaper, but you get what you pay for which is crap.

    With this experience, I would gladly pay more for better workmanship at another vendor once I get my money back.

  2. Paul Gian-
    February 9, 2015 at 4:45 pm

    I’m sorry to hear about your experience with them. Anyways, you aren’t the only one with complaints and having issues with them recently. I’ve received some emails from other readers who complained about the non-responsive customer service as well as sub-par jewelry received.

    b2cjewels.com workmanship flaw

    In this particular image, there were some markings on the inner shanks that were possibly made during the casting of the ring setting. To me, it reflects on the sloppy nature of their quality control as well as poor craftsmanship on the bench.

  3. June 9, 2015 at 7:25 pm

    Dear JC,

    We recently came across your posting on beyond4cs.com and wanted to take this opportunity to address it. Thank you for sharing your feedback with us regarding your recent shopping experience at b2cjewels.com. We are sorry to hear that your experience was disappointing and apologize for the inconvenience caused.

    Our aim is to provide excellent customer service, and our core goal is to provide utmost quality at valuable savings to make your online shopping experience pleasant and enjoyable. After reviewing your comments, we are aware of our failure to reach our goal in this instance. We assure you that this is not representative of the service and quality that we strive to provide, and appreciate you bringing this matter to our attention so that we may have the opportunity to address it.

    We stand by our quality and take pride in our high quality craftsmanship. As such, all B2C Jewels items are covered by a 1 year manufacturer’s All-Inclusive Universal Warranty. We take our customers and any concerns that they might have very seriously, and personally work with each and every customer to ensure they are completely satisfied with our products and services.

    Upon reviewing our records, we could not find any case or communication logs related to a defect in prongs or shank thickness. We would like to address your concerns and invite you to contact us with your order details and send us the ring back at our expense so that we can conduct an investigation and process a replacement. We work hard in taking all measures to make sure that each and every customer gets the care and attention to ensure an enjoyable diamond shopping experience for any purchases with us.

    If there is anything we can do to help you further, or if you have any further questions or concerns, please feel free to call us at 1-866-522-2539 or email us at info@b2cjewels.com.

    Manager at b2cjewels.com

  4. June 9, 2015 at 7:29 pm

    Dear Paul,

    We came across your comments on your website beyond4cs.com and would like to take this opportunity to address your concerns.

    Our core goal is to provide utmost quality with the best savings along with excellent customer service. We appreciate you sharing your feedback with us and are sorry to hear that your experience did not meet your expectations.

    Upon reviewing the image you have posted, we see that this is an older item and is not indicative of the quality that we currently provide and stride for. We stand by our quality and take pride in our high quality craftsmanship. We have strict quality control process in place where each item is inspected 3 times before being shipped. We do not tolerate any kind of sloppy craftsmanship or compromise quality, which is also backed by our many positive reviews on independent review sites, such as resellerratings.com, ivouch.com and trustpilot.com, where we are praised for quality, value as well as service.

    We thank you again for sharing your feedback with us and bringing your concerns to our attention.

    If there is anything we can do to help you further, or if you have any further questions or concerns, please feel free to call us at 1-866-522-2539 or email us at info@b2cjewels.com.

    Manager at b2cjewels.com

  5. E-
    October 16, 2015 at 4:39 pm

    Hi there, I am wondering which setting you selected for your heart shaped diamond ring?

  6. Paul Gian-
    October 16, 2015 at 5:04 pm
  7. Mike-
    November 8, 2015 at 8:34 pm

    After 13 months the center setting on a 1 carat princess cut wedding set bent over. I called and they don’t even remotely stand behind their jewelry after the year is over. Garbage quality. Never again will I consider b2c

  8. Alberto Iber-
    August 10, 2016 at 6:14 pm

    I placed my order with B2C Jewels and then was told the diamond had been already sold. Typical “BAIT AND SWITCH”. Then “Samuel” tried to sell me a lower quality diamond for a more expensive price. I never write reviews but I am devastated and hope that this does not happen to you. There are many diamond companies online. Don’t choose this one. I have proof of this in case you want to verify.

  9. Paul Gian-
    August 11, 2016 at 7:24 am

    Can you kindly share details of what happened? I have no love for B2CJewels given the recent events that happened with readers but to be fair, they list virtual diamonds they don’t own and sometimes have a time/data lag in the data they show on their website against the real inventory they can access. A diamond getting sold after an order placement can occur with virtual inventories and this is often without malice from the vendor.

  10. Alberto Iber-
    August 12, 2016 at 1:25 pm

    Mr. Gian,
    I had been in communication with them via live chat and that diamond was selected by both of us. It was a 2ct. princess cut diamond. We agreed on everything and I placed my order online and then like 30 min. later I received and email stating that the diamond was no longer available. In my dealings with bluenile and jamesallen, they confirmed the diamond was available and my understanding with b2c was that the diamond was available. It was devastating to find out, after paying, that the diamond was not available. I think that it was a bait and switch tactic to force me to purchase a less disireable diamond.

  11. Paul Gian-
    August 13, 2016 at 2:47 am

    I see. If that’s the case, get your money back and start all over again. Let me know if you run into problems with getting your cash back.

  12. Jonathan-
    August 23, 2017 at 11:24 pm

    Initially, I thought I had a good experience with this jeweler. Their prices seemed to be on target so I decided to use them. I worked primarily with Tina to get a custom setting and over and over she promised that I would get the ring “well before” a certain date that I needed it by. I, myself, had to make a call to see that my order had been delayed another week — I never even got a call from the company! They are so poor at giving updates. I was shocked and outraged by the unprofessionalism and unwillingness to appease me as a customer. They should have gone onto the streets of NYC’s diamond district and made my order for me in NYC. I was never told that all gems AND the assembly were done overseas and that I wasn’t guaranteed the date I needed the ring by. I am thoroughly disappointed with the company and would NEVER recommend them to anyone.

  13. Paul Gian-
    August 24, 2017 at 4:35 am

    I’m actually not surprised. You aren’t the only person that I had received complaints about B2C Jewels recently.

  14. Rob C-
    November 19, 2017 at 9:57 pm

    When making THIS BIG of a purchase, think twice about B2C. Their low prices clearly came at a cost to me (unimaginably long delays, poor stone quality, incomplete refunds after my return, unnecessary stress and worry.)

    I couldn’t have been more excited when I placed my engagement ring order with B2C 22 days in advance of my proposal. B2C promised delivery within 10 days, so I thought 12 ADDITIONAL days of buffer (1.2X the stated lead time should be plenty)! After my ring did not show up in 10 days, I was told my ring would arrive 4 days in advance of my proposal due to a production quality issue. Eight days later, still no ring! Every day thereafter I was told it would arrive “the next day.” To my dismay, the day before my proposal, I STILL HAD NO RING. I finally had to send a friend to B2C’s New York location to inquire in person about my ring before it finally was shipped to me, arriving only a few heart-pounding hours before my proposal.

    When I finally opened the box to inspect my big purchase, I could not have been more disappointed. The ring’s center stone, which I had been promised as “eye clean” or with no inclusions that were visible to the naked eye, had very visible inclusions. After my proposal, these inclusions made my fiancée’s inspection of the ring quite embarrassing, not to mention the inspection of all her friends and family thereafter. In addition, the stone shipped with a clearly visible misaligned side stone.

    After the proposal I called B2C’s customer support team who promised to make up for all the trouble they had caused. After so much frustration I was reluctant to do business with them, but for the right economic incentive, I was willing to do so. After many phone calls with B2C, I finally found a suitable replacement diamond. Then came the big slap in the face. For all my trouble, they offered me only $14 off the price of the diamond!

    Needless to say, I refused their offer and returned the ring. Even more trouble was ahead when they shorted my return by $50, saying the appraisal fee was non-refundable – even though the return was due to their own errors. Only when I threatened to take to social media did they finally return the rest of my money.

    This should have been a joyful time but instead working with B2C added stress and frustration to my proposal. I can’t think of a worse customer experience. Please think twice before working with B2C.

  15. Paul Gian-
    November 20, 2017 at 12:46 pm

    Thanks for sharing your experience. I can definitely sympathize with you when things go south. Hopefully, the next purchase ends up well for you.

  16. Lizzet Yanez-
    December 29, 2017 at 3:32 am

    My husband ordered a ring for me in June 2017. 3 months into it and one of the diamonds fell off and I had to pay $60 to get it fixed for shipping and handling. 6 months into it and my diamond fell out again. I’m very disappointed on the quality. It’s starting to turn black too. Apparently I only have a 6 month warranty which is completely stupid because my husband paid over $6,000 for it. DO NOT BUY JEWLERY FROM THEM!! BEWARE.

  17. Jonathan-
    April 28, 2019 at 12:09 pm

    I had a nightmare dealing with b2cjewels. They offer low prices and their products and services are as low as they offer. They are based out at India and they lie to you by saying that they are available at New York. I visited the NY address and it’s a shady work place. Don’t trust them. If you want to talk to any manager, you will end up speaking to someone who barely knows English. He has no answers and all he would say is ” I will get back to you”. I had a hard time getting my money back once I canceled my order. They jump on you when it comes to collecting the payment but when you cancel the order, there is no follow up or intimation and all you do is keep waiting for your own money. Their reviews what they claim are all fake ones. Don’t trust this company for buying precious stones or jewelry.

  18. Michael-
    July 31, 2019 at 4:46 pm

    I also purchased a ring in 2014 for $3,000, it’s unfortunately junk and five years later needs to be replaced as the repairs needed are just too extensive.

  19. Michael-
    July 31, 2019 at 6:49 pm

    Update to previous post. A B2C Jewels rep contacted me and I am happy with their resolution.

  20. Austin W-
    January 5, 2021 at 9:09 pm

    Buyer Beware ! I purchased a diamond from B2C Jewels and was assured the diamond would arrive by a certain date or “worst case” within 2 days after. Conveniently, immediately after B2C Jewels received my wire of payment, the timeline completely changed. As a result, I had to postpone my engagement and lost money on an entire event for friends and family I had planned.

  21. Paul Gian-
    January 6, 2021 at 9:47 am

    Thanks for the feedback. I am not speaking up for B2C Jewels as I have little love for them but did you speak to someone about this during the order? Sometimes, it could be due to issues with logistics on their supplier side due to many reasons like Covid 19.

  22. Ronald-
    October 26, 2022 at 2:35 am

    I recently ordered matching diamond stud 2.5ct earrings with platinum settings for my wife’s birthday. I experienced the exact same issues as so many here have described- first the Diamonds were unavailable, then we found suitable ones, then they would not fit their available settings so they had to be “custom made” which would take “up to 3 [more] weeks.” Then this weekend (SIX WEEKS after the order) the diamonds had not arrived…on and on and on, all the time talking to a bunch of “mid-level” employees in Mumbai who could not seem to do anything and would refer me up the ladder to Simon or Alex or some other “upper level” management. Only after actually cancelling the order (it has now been SEVEN weeks) did they call back and offer $200 for my inconvenience and to have them shipped by the end of the week. I’ll keep holding my breath but am concerned about the credit card company window. No amount of savings is worth this service. Plus I will absolutely have to get these things appraised upon delivery as I doubt I could ever trust these lying liars.

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