B2CJewels Review

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If there are hundreds of online jewelry stores, how do you identify the most reputable retailers? Independent reviews would probably be your starting point when looking for one and that’s probably the reason why you landed on this webpage.

This is a review of B2CJewels.com; a company dealing in online jewelry. B2CJewels is popular for its wide range of loose diamonds but does that alone make it standout from the crowd? Let’s find out from the following review…

B2CJewels.com’s Product Range

b2cjewels review

Thumbnail of B2CJewels

If you’re looking for a place to buy diamond jewelry, you cannot miss checking them out. With a huge collection and database, B2CJewels.com is comparable to some of the other big jewelry outfits online, among others like Blue Nile, James Allen, etc.

As of 2011, B2CJewels.com had over 70,000 pieces of diamond in its collection. While you may not find a huge inventory of fancy shapes as you’ll find at other exotic stores, their range of loose diamonds is very impressive. Their size range is almost unrivaled and bargain hunters will be pleased with the humble but important selection of smaller diamond pieces.

There’s also a service that allows customers to make their own designs for earrings, pendants and rings. For rings, B2C Jewels offers preset pieces for wedding and engagement. Generally speaking, their product range is notable and is comparable to the competition.

Search Tool For Finding Diamonds

When you have an enormously huge array of products at your online store, a reliable search tool is a must, and their search tool doesn’t disappoint.

b2cjewels review

The graphical search tool for narrowing down choices based on criteria.

To make a search, you specify the shape of the diamond you’re looking for and you could then narrow down your search by specifying different criteria, such as grading certificates, price range, etc. Search results are then returned in a chart format, with an extra feature of including columns or removing them. In addition, you can sort your results and narrow down further with one or more of your search criteria.

advanced features of diamond finder

It’s important to learn how to use the advanced features

Checking the Jewelry Purchases

Wherever you purchase jewelry from, you want to carefully check and be sure of what you’re buying before committing to a purchase. For most people, I know this is a problem when it comes buying jewelry online. Sadly, like most other Internet vendors, B2C Jewels do not readily provide photographs or videos of diamonds listed on their website.

The closest picture of a diamond listing you can find on the website is a generic stock photo sample and nothing more. While this is a huge shortfall in terms of service levels, they make it up by offering some of the best prices you can find anywhere else.

Also, what’s really cool is that they offer different views of a computer generated diamond and even simulate how the rings would look like on your hands. Speaking from personal experience, you get EXACTLY what you see on their website when it comes to engagement ring settings.

hand simulation with different sized diamond ring

Click this link to view the ring on B2CJewels


B2CJewels Review – Be Prepared to Do Some Research

While the setting designs do live up to the expectations set on their website, choosing a great diamond based on their online inventory isn’t a walk in the park. **Unless you have some experience or you are somewhat knowledgeable in selecting diamonds, B2CJewels.com could be a potential minefield to making bad decisions.

You can avoid the lengthy filtering process of finding a well-cut diamond by heading to Whiteflash and Brian Gavin. Their signature diamonds have the best optical performance in the industry and are far better places for beginners to buy diamonds than at B2CJewels.com.

With that said, if the slightly lower prices are tempting and you are willing to do a little legwork to put in effort on researching your purchase, you can still end up with a decent purchase. More importantly, you should make use of all the resources available to you. For example, if there’s anything that you are unsure about, get in touch with their customer support to get your questions answered.

I actually did one of my own purchases at B2CJewels to find out first-hand how their service measures up. Frankly speaking, the only reason why I went ahead with the purchase was based on my knowledge in choosing diamonds. Even then, I was still taking a calculated risk which I wouldn’t have if there were other options available.

Find out how their service matches up on the next page as I go into more details about my experience…

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B2CJewels.com Achieves a Good Rating of 3.0/5 – Reviewed by Paul Gian

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  1. Avatar
    February 9, 2015 at 7:35 am

    Buyer beware! I recently bought a diamond ring from B2C Jewels and was really disappointed by the sloppy level of craftsmanship.

    I thought I was getting a really good deal when I first found B2CJewels. However, after making a purchase, I realized that the cheap prices they offered were actually translated into poorly made products.

    After I received my ring from Fedex, I brought it to a local appraiser to verify the purchase. The diamond was authentic but the appraiser mentioned that the setting was poorly made and one of the prongs wasn’t placed properly.

    She showed me the ring under the microscope and I could see that there was a slight gap between the prong and the diamond. The prong was placed on the diamond at a certain angle and it wasn’t holding on to the diamond snuggly. My appraiser told me that the ring wasn’t well fabricated as well and pointed out that the shanks were slightly unequal in thickness.

    Since I’m an international customer, returning the product is a huge hassle and there are shipping fees involved for me. Paul, I’m not sure what’s your relationship with them but I do hope this complaint about B2CJewels gets published. Hopefully, more people will know about the standards of their craftsmanship and avoid this company.

    I now fully understand why you said that there are no such things as deals when it comes to buying diamonds. Granted that their prices were a few dollars cheaper, but you get what you pay for which is crap.

    With this experience, I would gladly pay more for better workmanship at another vendor once I get my money back.

  2. Avatar
    Paul Gian-
    February 9, 2015 at 4:45 pm

    I’m sorry to hear about your experience with them. Anyways, you aren’t the only one with complaints and having issues with them recently. I’ve received some emails from other readers who complained about the non-responsive customer service as well as sub-par jewelry received.

    b2cjewels.com workmanship flaw

    In this particular image, there were some markings on the inner shanks that were possibly made during the casting of the ring setting. To me, it reflects on the sloppy nature of their quality control as well as poor craftsmanship on the bench.

  3. Avatar
    June 9, 2015 at 7:25 pm

    Dear JC,

    We recently came across your posting on beyond4cs.com and wanted to take this opportunity to address it. Thank you for sharing your feedback with us regarding your recent shopping experience at b2cjewels.com. We are sorry to hear that your experience was disappointing and apologize for the inconvenience caused.

    Our aim is to provide excellent customer service, and our core goal is to provide utmost quality at valuable savings to make your online shopping experience pleasant and enjoyable. After reviewing your comments, we are aware of our failure to reach our goal in this instance. We assure you that this is not representative of the service and quality that we strive to provide, and appreciate you bringing this matter to our attention so that we may have the opportunity to address it.

    We stand by our quality and take pride in our high quality craftsmanship. As such, all B2C Jewels items are covered by a 1 year manufacturer’s All-Inclusive Universal Warranty. We take our customers and any concerns that they might have very seriously, and personally work with each and every customer to ensure they are completely satisfied with our products and services.

    Upon reviewing our records, we could not find any case or communication logs related to a defect in prongs or shank thickness. We would like to address your concerns and invite you to contact us with your order details and send us the ring back at our expense so that we can conduct an investigation and process a replacement. We work hard in taking all measures to make sure that each and every customer gets the care and attention to ensure an enjoyable diamond shopping experience for any purchases with us.

    If there is anything we can do to help you further, or if you have any further questions or concerns, please feel free to call us at 1-866-522-2539 or email us at info@b2cjewels.com.

    Manager at b2cjewels.com

  4. Avatar
    June 9, 2015 at 7:29 pm

    Dear Paul,

    We came across your comments on your website beyond4cs.com and would like to take this opportunity to address your concerns.

    Our core goal is to provide utmost quality with the best savings along with excellent customer service. We appreciate you sharing your feedback with us and are sorry to hear that your experience did not meet your expectations.

    Upon reviewing the image you have posted, we see that this is an older item and is not indicative of the quality that we currently provide and stride for. We stand by our quality and take pride in our high quality craftsmanship. We have strict quality control process in place where each item is inspected 3 times before being shipped. We do not tolerate any kind of sloppy craftsmanship or compromise quality, which is also backed by our many positive reviews on independent review sites, such as resellerratings.com, ivouch.com and trustpilot.com, where we are praised for quality, value as well as service.

    We thank you again for sharing your feedback with us and bringing your concerns to our attention.

    If there is anything we can do to help you further, or if you have any further questions or concerns, please feel free to call us at 1-866-522-2539 or email us at info@b2cjewels.com.

    Manager at b2cjewels.com

  5. Avatar
    October 16, 2015 at 4:39 pm

    Hi there, I am wondering which setting you selected for your heart shaped diamond ring?

  6. Avatar
    Paul Gian-
    October 16, 2015 at 5:04 pm
  7. Avatar
    November 8, 2015 at 8:34 pm

    After 13 months the center setting on a 1 carat princess cut wedding set bent over. I called and they don’t even remotely stand behind their jewelry after the year is over. Garbage quality. Never again will I consider b2c

  8. Avatar
    Alberto Iber-
    August 10, 2016 at 6:14 pm

    I placed my order with B2C Jewels and then was told the diamond had been already sold. Typical “BAIT AND SWITCH”. Then “Samuel” tried to sell me a lower quality diamond for a more expensive price. I never write reviews but I am devastated and hope that this does not happen to you. There are many diamond companies online. Don’t choose this one. I have proof of this in case you want to verify.

  9. Avatar
    Paul Gian-
    August 11, 2016 at 7:24 am

    Can you kindly share details of what happened? I have no love for B2CJewels given the recent events that happened with readers but to be fair, they list virtual diamonds they don’t own and sometimes have a time/data lag in the data they show on their website against the real inventory they can access. A diamond getting sold after an order placement can occur with virtual inventories and this is often without malice from the vendor.

  10. Avatar
    Alberto Iber-
    August 12, 2016 at 1:25 pm

    Mr. Gian,
    I had been in communication with them via live chat and that diamond was selected by both of us. It was a 2ct. princess cut diamond. We agreed on everything and I placed my order online and then like 30 min. later I received and email stating that the diamond was no longer available. In my dealings with bluenile and jamesallen, they confirmed the diamond was available and my understanding with b2c was that the diamond was available. It was devastating to find out, after paying, that the diamond was not available. I think that it was a bait and switch tactic to force me to purchase a less disireable diamond.

  11. Avatar
    Paul Gian-
    August 13, 2016 at 2:47 am

    I see. If that’s the case, get your money back and start all over again. Let me know if you run into problems with getting your cash back.

  12. Avatar
    August 23, 2017 at 11:24 pm

    Initially, I thought I had a good experience with this jeweler. Their prices seemed to be on target so I decided to use them. I worked primarily with Tina to get a custom setting and over and over she promised that I would get the ring “well before” a certain date that I needed it by. I, myself, had to make a call to see that my order had been delayed another week — I never even got a call from the company! They are so poor at giving updates. I was shocked and outraged by the unprofessionalism and unwillingness to appease me as a customer. They should have gone onto the streets of NYC’s diamond district and made my order for me in NYC. I was never told that all gems AND the assembly were done overseas and that I wasn’t guaranteed the date I needed the ring by. I am thoroughly disappointed with the company and would NEVER recommend them to anyone.

  13. Avatar
    Paul Gian-
    August 24, 2017 at 4:35 am

    I’m actually not surprised. You aren’t the only person that I had received complaints about B2C Jewels recently.

  14. Avatar
    Rob C-
    November 19, 2017 at 9:57 pm

    When making THIS BIG of a purchase, think twice about B2C. Their low prices clearly came at a cost to me (unimaginably long delays, poor stone quality, incomplete refunds after my return, unnecessary stress and worry.)

    I couldn’t have been more excited when I placed my engagement ring order with B2C 22 days in advance of my proposal. B2C promised delivery within 10 days, so I thought 12 ADDITIONAL days of buffer (1.2X the stated lead time should be plenty)! After my ring did not show up in 10 days, I was told my ring would arrive 4 days in advance of my proposal due to a production quality issue. Eight days later, still no ring! Every day thereafter I was told it would arrive “the next day.” To my dismay, the day before my proposal, I STILL HAD NO RING. I finally had to send a friend to B2C’s New York location to inquire in person about my ring before it finally was shipped to me, arriving only a few heart-pounding hours before my proposal.

    When I finally opened the box to inspect my big purchase, I could not have been more disappointed. The ring’s center stone, which I had been promised as “eye clean” or with no inclusions that were visible to the naked eye, had very visible inclusions. After my proposal, these inclusions made my fiancée’s inspection of the ring quite embarrassing, not to mention the inspection of all her friends and family thereafter. In addition, the stone shipped with a clearly visible misaligned side stone.

    After the proposal I called B2C’s customer support team who promised to make up for all the trouble they had caused. After so much frustration I was reluctant to do business with them, but for the right economic incentive, I was willing to do so. After many phone calls with B2C, I finally found a suitable replacement diamond. Then came the big slap in the face. For all my trouble, they offered me only $14 off the price of the diamond!

    Needless to say, I refused their offer and returned the ring. Even more trouble was ahead when they shorted my return by $50, saying the appraisal fee was non-refundable – even though the return was due to their own errors. Only when I threatened to take to social media did they finally return the rest of my money.

    This should have been a joyful time but instead working with B2C added stress and frustration to my proposal. I can’t think of a worse customer experience. Please think twice before working with B2C.

  15. Avatar
    Paul Gian-
    November 20, 2017 at 12:46 pm

    Thanks for sharing your experience. I can definitely sympathize with you when things go south. Hopefully, the next purchase ends up well for you.

  16. Avatar
    Lizzet Yanez-
    December 29, 2017 at 3:32 am

    My husband ordered a ring for me in June 2017. 3 months into it and one of the diamonds fell off and I had to pay $60 to get it fixed for shipping and handling. 6 months into it and my diamond fell out again. I’m very disappointed on the quality. It’s starting to turn black too. Apparently I only have a 6 month warranty which is completely stupid because my husband paid over $6,000 for it. DO NOT BUY JEWLERY FROM THEM!! BEWARE.

  17. Avatar
    April 28, 2019 at 12:09 pm

    I had a nightmare dealing with b2cjewels. They offer low prices and their products and services are as low as they offer. They are based out at India and they lie to you by saying that they are available at New York. I visited the NY address and it’s a shady work place. Don’t trust them. If you want to talk to any manager, you will end up speaking to someone who barely knows English. He has no answers and all he would say is ” I will get back to you”. I had a hard time getting my money back once I canceled my order. They jump on you when it comes to collecting the payment but when you cancel the order, there is no follow up or intimation and all you do is keep waiting for your own money. Their reviews what they claim are all fake ones. Don’t trust this company for buying precious stones or jewelry.

  18. Avatar
    July 31, 2019 at 4:46 pm

    I also purchased a ring in 2014 for $3,000, it’s unfortunately junk and five years later needs to be replaced as the repairs needed are just too extensive.

  19. Avatar
    July 31, 2019 at 6:49 pm

    Update to previous post. A B2C Jewels rep contacted me and I am happy with their resolution.

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