Sieving Through the Online Vendors And Narrowing Down Choices

montage of famous online diamond retailersBlue Nile was the first online retailer I visited since they had the largest diamond inventory. While I did manage to shortlist several potential diamonds, I couldn’t convince myself to buy blind as I am a risk adverse person.

That said, I did try to approach their customer support to request more data on the diamonds. Unfortunately, my request was explicitly rejected by their live support. Blue Nile does not provide any additional information beyond what was shown on their website. Obviously, I wasn’t pleased to hear that since all it takes is just a little effort to obtain the information.

To make things worse, the support staff started doing blatant self promotion about how long they had been in business and why I should buy diamonds from them. The kind of talk about how “trusted” their business is and how Blue Nile only list high quality diamonds in their inventory just leaves a bitter taste in my mouth. Just take a look at the screenshot below and you’ll see the obvious contradictions.

bluenile filtering tool

Fair? Good? These are “high quality” diamonds? Are you joking?

I didn’t like the fact that the reason behind a rejected photograph request was never properly explained. Instead of addressing the issue on hand and alleviating my concerns, the live support staff kept on mentioning stuff like how “wonderful” the company is.

Here’s my gripe – If the job of a customer support is to give help to customers, then they should focus on taking care of customers. If your company is really so “awesome”, prove it to the customer through actions and not via some fluffy bulls*** talk.

So, I Dinged The World’s Biggest Online Diamond Retailer. Now What?

I moved on and guess what? I managed to find the same exact diamond at Needless to say, I contacted their support staff via a phone call immediately. A guy named Chris was on the other end of the line and he was really helpful and patient. He gave me further tips on choosing diamonds and notified me of several other diamonds that I had missed in my initial search. For a first time shopper, this type of information was greatly appreciated.

Besides being able to inspect diamonds with magnified images at, they also had great looking ring designs. At that point in time, I wasn’t ready to commit myself to the purchase. Instead, I sat on the decision for 2 days and didn’t place the diamond on hold.

That was a decision I regretted later. When I was finally ready to make the purchase and contacted James Allen again, the diamond had already been sold to someone else! Damn



The search for a new stone is now on again since I couldn’t find any other alternatives I liked at James Allen. It’s back to sieving through more inventory and visits to other online sites. I literally had to browse through hundreds of other heart shaped diamonds before I manage to find the perfect stone.

If you are looking for a round-cut diamond, Whiteflash and Brian Gavin are 2 other vendors you want to check out. Their signature diamonds are some of the most well-cut in the industry.

On the next page, I finally pulled the trigger and made the purchase…

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  1. Avatar
    January 20, 2017 at 5:14 am

    do you think moissanite diamond engagement rings are good investments and increase in their value overtime? have you heard of a company called Brilliant Earth?

  2. Avatar
    Paul Gian-
    January 22, 2017 at 1:08 pm

    Buying jewelry as a form of investment is really foolish. Neither moissanite or diamonds hold long term value well. For comparison, moissanite is much worse than diamonds in resale value. For a deeper look, read this article that shows the differences between moissanite and diamonds.

    I’m quite familiar with and had purchased a number of stuff there before:

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