A summary of my online experiences with buying diamonds via the Internet.
James Allen – When I came across their website, James Allen really stood out from the rest of the online vendors. They are the only retailer that provides high definition videos of each diamond in their inventory.
In a world where most online retailers do not even provide a basic photograph of diamonds in their listings, James Allen is revolutionary. They had raised the bar so high that other retailers look pale in comparison.
With their video technology, you get to SEE the diamond in a magnified 360 degrees view. Inspecting diamonds at this level of scrutiny will reveal all the minor details you would never get to see in a physical store.
From my personal point of view, this is the biggest plus point and I always recommend that you make them your first stop when browsing for diamonds. Their True Hearts range of diamonds is worth checking out for their superior brilliance and sparkle.
Whiteflash – For people looking for high quality ring settings and super ideal cut diamonds, WhiteFlash’s A Cut Above is the best that the industry can offer. In terms of precision cutting standards, their signature diamonds go through a series of stringent selection criteria.
White Flash is also one of my favorite vendors because of their transparent business practices. In each of their signature diamond listings, they provide tangible data such as ASET, Idealscope and hearts and arrows images to help you perform easy analysis.
B2CJewels – If you have any special requests or require additional information for a particular diamond, contact their support for help. The difference between them and major retailers such as BlueNile is that they are willing to go the extra mile to win your business.
B2CJewels offers very competitive rates in the industry but it comes with a caveat. You need to know exactly what you are doing and make your decisions based on tangible data.
While I’ve bought my first ever diamond ring from B2CJewels and it worked out OK for me, I’ve had many readers who had negative shopping experiences with them. There are so many complaints to the extent that I can no longer recommend them in good faith.
Brian Gavin Diamonds – Great place to check out if you are shopping for round or cushion shaped hearts & arrows diamonds. For their signature diamonds, Idealscope and ASET images are provided to help you analyze optical performance.
In particular, I love their Blue signature series which showcases ideal cut diamonds with blue fluorescence. While their prices are a tad more expensive compared to other online diamond stores, Brian Gavin’s settings are also some of the best in the industry. In my opinion, it’s worth paying up for better quality.
With that, I hope you found my personal shopping experience for a proposal ring back in 2011 helpful and interesting. If you need help or advice with buying a diamond ring, feel free to leave a comment below or get in touch via email.
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