beautiful 3 prong martini diamond ear studs buy from whiteflash

Stunning 3 prong martini diamond earrings from White Flash.

Diamonds are the ultimate form of luxury when it comes to buying jewelry. They sparkle beautifully in the light and can make any piece of jewelry look amazing.

While diamond rings are often in the limelight because of their wow factor, diamond earrings are one of the most versatile fashion accessories in a woman’s jewelry collection.

In this write up, we take a comprehensive look at the best places to buy diamond earrings and outline the important things you need to know before making that purchase. Let’s jump right in…

5 Important Guidelines For Buying Diamond Earrings

best places to buy diamond pave earrings with tiny stones

Whether you are buying a diamond ring, necklace or earrings, the best way to approach a purchase is to gather knowledge (i.e. learn the 4Cs) and make your decision based on tangible information.

One of the biggest mistakes most consumers make when buying a diamond is to rely blindly on what the jeweler says and that they have your interests at heart. Many simply assume that the jeweler is knowledgeable in what they are selling but the hard truth is, most aren’t. In fact, you will know more about diamonds by reading than their “years of experience” in the industry.

If you want to choose a pair of beautiful and sparkly diamond earrings without breaking the bank, here are 5 guidelines you can use:

  1. Cut quality is of utmost importance as it determines the sparkle factor of the diamond.
  2. Carat size should be as big as your budget allows.
  3. Color can be kept within the near colorless (G-I) range.
  4. Clarity can be kept within the VS-SI range as long as the diamond is eyeclean.
  5. If buying diamonds larger than 0.3cts, choose your own diamonds instead of buying preset.

The rationale behind these guidelines is really simple. Unlike buying a diamond for an engagement ring where the viewing distance is much closer, diamond earrings are often seen from a longer distance.

This means that the naked eye will find it extremely hard to pick up color and clarity issues in casual viewing. A well cut diamond with near colorless G-I ratings will face up white and the majority of inclusions in VS-SI ratings will not be visible.

Because of this, there’s no practical reason to pay for features that your eyes cannot see. Even if you buy a D/IF diamond and set it in the ear stud, it will look identical to a G/VS2 diamond in a side by side comparison.

On the other hand, carat size and sparkle (cut quality) will be the first things that people notice when they see someone wear a pair of diamond earrings. When buying larger sized diamonds (above 0.3ct), you want to be choosing your own diamonds and make sure they come with a GIA/AGS certificate.

With all that said, your personal preferences will matter the most at the end of the day. If you like a pair of D color diamond studs or prefer a vintage-looking K color pair of earrings, who’s to say you are wrong?

What Are The Things to Look Out For in a Retailer?

how to choose earrings and where to shop for diamonds

Diamond earrings are popular forms of jewelry you can find in almost every jewelry store. I know most people will have a tendency to start shopping at local stores but you could be making a big mistake by doing so.

From personal experience, the vast majority of diamond earrings being sold are priced excessively for the mediocre product quality they offer. In my opinion, there are 4 things to look for when sizing up a retailer.

They are: craftsmanship, selection of high quality diamonds (i.e. GIA/AGS), prices and sales policies. Good jewelry craftsmanship ensures that your diamond earrings can last for a very long time and helps elevate the earring’s appearance.

If you are choosing diamonds for your earrings, having a good inventory of choices for you to cherry pick from is mandatory. Most stores expect you to buy based on whatever they have on hand and in most cases, this means you likely have to compromise on your budget and quality.

When buying a big-ticket item, the difference in prices can easily amount to thousands of dollars. For example, a 20% difference on a $5000 pair of earrings can equate to $1000 of cash that you can use towards other things.

Do note that if you are comparing prices, you need to be comparing apples to apples. This is because factors like diamond quality, certification and even business overheads can cause price differences.

Finally, the sales policies offered by a store are important indications of how they treat customers and whether they stand behind their products. I only recommend buying from stores that offer a 15-30 day full money back guarantee as it gives you time to review your purchase.

Where Are the Best Places to Buy Diamond Earrings?

Best Place to Buy Diamond Earrings on a Budget or Preset Designs

best place to buy preset diamond earrings online bluenile

Studio diamond floral drop earrings in 18k rose gold (1 3/8 ct. tw.)

Blue Nile – They are the world’s largest online jewelry retailer and are highly reliable. Blue Nile also offers a massive inventory of GIA certified diamonds and diamond studs for you to cherry pick from.

On top of that, their website and ordering process are pretty intuitive and easy to use. They have images and videos for almost every item in their inventory and good after sales service as well.

In fact, I’ve made multiple purchases from them to review their products and their delivery process is pretty fast. The most recent purchase I made was a beautiful halo diamond ring and you can view full details of the review I performed here.

One thing I love about Blue Nile is that they cater to people of different budgets and requirements. Whether you are shopping for a $1,000 pair of diamond earrings or a $10,000 pair of diamond studs, there are plenty of options for you to choose from.

In my opinion, they are the best place to buy preset diamond earrings and have plenty of options available for people with smaller budgets. Blue Nile has a 30 day money back guarantee where you can choose to get your money back or perform an exchange if you are unsatisfied with the finished product.

Best Place to Buy Diamond Stud Earrings Online

good place to buy loose diamond earrings

Examine diamonds in full details using HD videos under magnification.

James Allen – This is our top recommended diamond retailer who had built up a solid reputation over the years. James Allen is a pioneer in the industry as they revolutionized diamond buying with their 360-degree HD video listings.

For many first time shoppers, the diamond industry can be very difficult to navigate as there is a lack of transparency and knowledge gap. One of the biggest problems is that most consumers have no idea what they are buying or how their diamond really looks like (yes, even buying in a physical store poses such issues).

Shopping at James Allen changes all that as their video technology provides true-to-life, high definition videos of every single diamond in their collection. This enables you to examine what you are buying in full detail and see exactly what you are getting in a pressure-free environment.

For consumers, this is a game changer because you are now able to easily select eyeclean diamonds in lower clarity ranges. This means you can get better value for your money and don’t need to buy higher clarity grades for practical reasons.

preset diamond earrings designs with different metal selection

There are hundreds of earring designs for you to choose from at

When it comes to diamond earring designs, they have 100s of preset designs for you to choose from and a number of designs for you to create your own studs from scratch. They are also the best place to buy diamond stud earrings especially if you are looking for fancy shaped diamonds.

James Allen also offers some of the best customer service in the industry and they fully back their purchases with a 30 day no question asked returns. In fact, they are so confident about their products that they even offer free return shipping for a completely risk-free shopping experience.

Best Place to Buy Diamond Earrings With Superlative Sparkle

6 prong martini diamond earrings best place to get super ideal cut

Beautiful 18k white gold 6 prong “martini” earrings from White Flash.

White Flash – This vendor specializes in super ideal cut diamonds and is an authorized retailer for many well-known designer brands. If you are someone who prioritizes sparkle and brilliance, White Flash is the best place to buy your diamond jewelry from.

White Flash is on the top of my recommendation list because of their business transparency, affordability and consumer-orientated sales policies. One key feature that makes White Flash stand out is the strict curation standards they use in their signature A Cut Above diamonds.

Not only are their diamonds hand selected for the best cut precision and light performance, but they are also completely transparent about listing data for each of their signature diamonds. From hearts and arrows images to ASET/Idealscope images, a shopper can quickly use these data to analyze and make informed decisions.

White Flash is based in Texas, Houston and has a physical showroom that you can visit in person. They also pride themselves in providing great customer service. They have a 30 day return period and one of the best service plans in the industry.

When it comes to diamond earrings, White Flash also stands out from other vendors because of the high-quality melees they use in their jewelry production (i.e. halo, pave designs). These are finely crafted diamonds that are polished for the best sparkle and will elevate the appearance of the jewelry piece.

White Flash also offers a number of beautifully designed diamond studs, drops, halos and hoops that you can choose from. In fact, I’ve personally made more than four different purchases from them and they’ve always impressed me with their high quality craftsmanship.

Summary: Let’s Wrap Things Up

shopping for diamond earrings for a loved one

Although diamond earrings don’t require high color/clarity ratings compared to buying a diamond engagement ring, cut remains cardinal for a stunning piece of jewelry. Remember, the viewing distances for earrings are generally further and choosing lower clarity/color grades for higher carat size would make practical sense.

I’ve listed the top 3 places for buying diamond earrings above because of the positive experiences I’ve had as well as from thousands of other readers who had bought from them.

These are highly trustworthy companies with proven track records of delivering high quality diamond jewelry. All 3 vendors offer a good range of product choices and quality but there are some slight differentiating factors between them.

The best place to buy diamond earrings would depend on what you are looking for and your personal preferences. With that, I wish you the best of luck in your search and if you have any questions, feel free to get in touch with me for a 2nd opinion or if you need help to pick out a pair of matching diamonds.

If you want to buy the perfect pair of diamond earrings at affordable pricing and quality, make sure you check out James Allen, Blue Nile and White Flash first. These are the 3 best places to buy from!

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  1. Jacqueline N-
    February 6, 2019 at 1:44 pm

    Hi Paul,

    Thank you for your detailed and informative website.

    I’m asking your help in choosing diamonds for stud earrings. What are your recommendations or thoughts on quality parameters? Are they the same as for an engagement ring?

    My husband is an engineer and he learned a lot before buying my ring 20+ years ago. It is a Lazare diamond, just under .8 carat. However, though I don’t feel the need for such extreme quality for the earrings, now that I’ve learned so much about cut and quality from your website I definitely want a quality cut, yet I also want maximize the size.

    So what are your suggestions on ranges of Color and Clarity? What minimum cut parameters? Any thoughts on size (Carat)? I was thinking of spending $7000-$9000 (and looking at Brian Gavin and Whiteflash it seems diamonds with G-J, VS1-S1, ideal symmetry and cut, no fluorescence, would be in 0.7-0.8 Carat range). But I am flexible if it makes sense to be.

    I did go to a store to try on a few pairs, to get an idea of size….and in considering the size thinking I wanted to feel classy and not vulgar, so rather be a little discreet on the size (…not wanting the stones to be too big). Well, after trying “smaller” sizes, I tried on 1.5 carat (3ctw) and they looked very nice! ….Though I had initially considered this size “too big” (=not classy), now I’m concerned I would think diamonds under 1 carat too small, and perhaps not be as happy despite spending a lot of money.

    A little additional information: This is a 50th birthday gift that I saved up for. I rather have a few, but quality pieces of jewelry and after wearing (a horrible quality) small studs practically every day since my 20’s, it’s time to upgrade. I want a size I’d be happy with for a long time, and even though I am somewhat flexible I am concerned that going from .7Carat (1.4ctw) to 1-ish, or 1.5 (3ctw) will dramatically increase the cost (from $7k-8k, to $15k or even in the $20k’s).

    Thank you for any help and thoughts in regard to this purchase.

  2. Paul Gian-
    February 7, 2019 at 12:45 pm

    The priorities are still the same. Cut is king. I’ve some guidelines for color and clarity that I’ve listed down in this write up here:

    For carat size, it is up to personal preference and it is something you need to decide on for yourself.

    If you need my help to pick out a pair, let me know again with your specs and realistic budget for the pair. I can tailor a search to your needs.

  3. Jacqueline N-
    February 8, 2019 at 1:44 pm

    I read your article on stud earrings, and also found a youtube video where you showed differences in color. It definitely was much harder to see differences (between D, G, and J) than I would have guessed.

    So, I had planned to spend between $7000-9000 for stud earrings. Here are some options from Whiteflash and Brian Gavin. Any thoughts?

    Both of them seem to carry diamonds up to .7 or .8carat, then have a jump in size and price. That jump being quite large and not worth it for me at this time…..though I would upgrade sometime in the future to something between 1-2carat (each).

    Options from Brian Gavin (they mainly offer .7-ish carats):

    Options from Whiteflash (.8-ish carats each/pair, except the K-colored @ .9):

    I would like to maximize size, but don’t know what quality parameters make sense. I appreciate any help and thoughts in making the decision.

    Thanks again, Paul.

  4. Paul Gian-
    February 9, 2019 at 10:06 pm

    All 3 pairs are well selected and the diamonds are all well cut. So, clearly, you know what you are doing. Good job.

    This pair is a great pair of near colorless diamonds. For earrings, it is OK to go to I or J colors and they will look white if they are cut well.

    Personally, this is the pair I would get as it offers the best value for money.

    In the grand scheme of things, Brian Gavin will be at a similar price point with WF after the discounts are applied. BGD is generally a little more expensive to begin with. I would let the choice of setting decide whom to work with. Both are reliable vendors.

  5. Jacqueline N-
    February 10, 2019 at 9:04 pm

    Thank you very much for your time and feedback. I truly appreciate your thoughts!

    Very helpful.

    The idea of value and settings being important parameters is key. I also thought of the possibility to upgrade in the future, and it seems Whiteflash has more options in a bit lower price range where I don’t perceive quality to be compromised.

    Again, many thanks.

  6. Kyle P.-
    March 1, 2019 at 11:21 pm

    Thank you for your educational articles and blog. It has been really helpful for someone who has no experience in buying diamonds. I see that the recommended places to buy earrings are all online retailers and I’m a little worried about making such a big purchase without seeing it. I live in the Bay area and am looking for a pair of diamond ear studs for a budget of $3000. Do you know of any place or retailer you can recommend near my location or where to buy diamond stud earrings without getting ripped off?

  7. Paul Gian-
    March 3, 2019 at 4:55 am

    I don’t have anyone to recommend in good faith near your location. There are a few jewelers that I have on my blacklist though but that’s beside the point. First of all, there’s a lot of misconception with online retailers. Many people simply assume that they are questionable or it is hard to know exactly what you are getting sometimes and whether it is worth the price.

    The same points apply to ANY physical retailers and often, available diamond selections are outright poor in quality. the person selling you the jewelry will not be highly trained and/or the store has mediocre sales policies. On the contrary, online retailers are the best places to buy diamond earrings for good reasons.

    With an online purchase, you take out the medium. It is simply you picking out the diamonds that you like, and being able to tell for yourself what a good price is. You do have to perform some research to become educated, but you will have a much clearer understanding of what is happening overall. It will give you peace of mind to be able to clarify details about your purchase. Plus, you can always exchange if the product is not what you had anticipated. And with some websites, it is just as good as seeing it for yourself, because the technology is amazing. You actually get far better transparency and protection with online jewelers.

    Even better, the online businesses that had been vetted above offer you a vast variety of options and their rock-solid sales policies where you shop with Zero risk. If you struggle to make up your mind, or just like to keep your choices varied, going online solves all these problems as well. You will not be limited to a small selection and can find basically anything you are looking for.

    Also, these 3 vendors I mentioned in this article are the best stores to buy diamond earrings and also have physical presences and have showrooms you can visit. James Allen has one showroom in New York where you can set up an appointment to check out stuff in person. Blue Nile has larger operations and more showrooms across the States. White Flash is based in Texas, Houston. If you are traveling or live near their showrooms, you can always pay them a visit. But really, it isn’t necessary as the online experience is really transparent with their videos and risk-free sales policies.

  8. Ashley-
    July 26, 2019 at 4:42 am

    What do you think of Amazon or places like eBay to buy a pair of diamond earrings? I’ve seen a number of listings where prices are too good to be true but most of the best deals on diamond stud earrings don’t come with any form of certification.

  9. Paul Gian-
    July 27, 2019 at 3:23 am

    With auction sites like eBay, you need to be very careful with reading the fine print. While some listing headers may say they are selling diamonds and they look really cheap to entice unsuspecting customers. But once you get to the fine print, you may see stuff like cubic zirconium (CZ) or other diamond substitutes which are used in place of real stones. Also, Amazon and eBay vendors often have a restocking fee if you return the product and I personally had been a victim of misrepresentation on eBay. My advice is to stick with the list of retailers above if you want a safe and enjoyable shopping process.

  10. Roberto-
    February 6, 2020 at 4:23 pm

    Where’s the best place to buy stud earrings with non-diamond gemstones? I don’t have a lot of money and obviously, if I can get a better deal to save money, I would gladly not pay more.

  11. Paul Gian-
    February 6, 2020 at 4:36 pm

    For gemstone based center stone, both Blue Nile and James Allen have a good selection of rubies, sapphires and topaz to choose from. I would have to admit though, I’m not an expert in gemstones due to a lack of experience in handling them. From what I learnt in my GIA course and self-study, there are some subtle details like heat treatment you need to pay attention to.

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