Over the past decade, e-commerce and online purchases have started to play a bigger role in our everyday lives. Interestingly, the stuff we buy online generally cost less than a few hundred dollars and this is an amount most people are comfortable with.
However, when it comes to buying jewelry, we are suddenly talking about prices in the realm of 4 or even 5 digit figures. Naturally, the high price tag will induce some skepticism and fear in many buyers. Thankfully, there is a well-known online distributor you are probably familiar with and they happen to sell jewelry too.
You guessed that right; Amazon.com does sell high-end jewelry on their website. Initially started out as an online bookstore, Amazon’s successful business model started to branch into other market niches too. Interestingly, they had reported a huge increase in sales figures from online jewelry stores over the past few years.
Amazon is one the biggest internet companies that probably needs no introduction. Their services and lifestyle products like the Kindle have now become ubiquitous. Chances are, we have all met or used them at some point in our lives.
Despite selling different types of products, the fundamentals of the company is still the same. So, if you have ever bought a book or a music album from them, you probably know they do a very thorough job in creating a safe environment for shoppers.
Furthermore, Amazon also offers a money-back guarantee for jewelry purchases. This removes risk from the consumer and if you are not satisfied with the product, you can always return it for a refund.
When it comes getting consumers to buy stuff with their credit cards, Amazon excels in two main areas.
Firstly, the obvious. Since a large company can operate with narrow profit margins and buy in bulk, the prices they have are far more competitive than the prices you get from your local jewelry store.
Secondly, you should know that Amazon has a very sophisticated financing system. When you make a purchase which costs more than $149, you are eligible for a six months long installment with zero interest. This gives shoppers a peace of mind and offers a great way of finance a huge purchase.
Amazon can be considered the bazaar of the internet. They basically sell everything from books, clothing to electronics and whatever you can think of. This variety also applies to jewelry in particular. You can find silver, gold, diamonds being listed; separated for men and women, categorized by price and even by occasion of use.
The product range available is very wide and Amazon has a neat search feature. With proper manipulation, the search function allows you to narrow down the results. Instead of listing a whole chunk of inventory, you can filter to view results you are actually interested in.
Amazon does a quite good job selling jewelry, but it is not heaven on Earth. We have to admit that.
First, in contrast with other online jewelry distributors, Amazon does not sell diamonds themselves. Instead, individual sellers use Amazon as a platform to reach shoppers by listing their goods there.
You can find a good selection of diamonds which are already pre-set into rings, earrings and necklaces. While this lets you make purchases in a cash and carry manner, it also limits the amount of customization you can do with an order. One solution to overcome this is to buy a loose diamond and bring it to your own jeweler to create a ring design of your liking.
Most sellers only sell finished, complete products. But that is not necessarily a disadvantage for people who don’t like the hassle of building something from scratch. Many consumers I know of actually prefer this option even if the parts of the jewelry were available separately.
The second thing I want to mention is something that applies to e-commerce in general. Basically, you are not able to see the product in person before laying down your money. That might give rise to some uncomfortable situations and lead to expectations not being met. The only upside here is that if you are not completely satisfied with your product, Amazon is willing to change it or refund you.
While buying diamonds on Amazon is a viable option, I personally think it would be a better idea to get your diamonds from online jewelry websites that specializes in them. You’ll get better customer service, better prices and consultations with in-house gemologists if there’s a need for more details on a particular stone.