White Flash Review – Ideal Diamonds and Fine Jewelry

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When it comes to selecting a diamond, CUT is always KING. A diamond’s cut is responsible for the brilliance and scintillation it displays. The captivating flashes of colored light dispersion are a result of carefully calculated proportions and crafted precision.

In this review, we take a look at WhiteFlash’s signature line of super ideal diamonds, A Cut Above ®, to see if they really live up to their reputation for providing superior quality and performance.

whiteflash review

A line up of ACA round brilliants and princess cut diamonds.

Always Ask For Details And Verify The Claims

Whenever I buy diamonds via online sources or physical stores, I demand to see tangible data on the diamond. A smart shopper should never depend on the fluff and marketing pitch of a salesman or webpage without verifying what they claim. I believe you should too.

After all, buying diamonds is both an emotional and monetary investment. Wouldn’t you want to present the most beautiful and sparkly ring when you pop the question? Wouldn’t you want to make her face light up every time she sees the diamond ring on her finger?

Great vendors help customers make purchasing decisions by revealing as much information on the stone as they can. White Flash understands this philosophy and their business model is exemplary. For the purpose of illustrating this, we will review a G color VS2 1.085 carat ACA super ideal hearts and arrows diamond in detail.

The Light Performance Data Speak For Themselves

10X magnification of A Cut Above

Inspecting Diamonds at 10X

hearts patterning of super ideal cut

8 Perfectly Symmetrical Hearts


idealscope image of whiteflash aca

Idealscope Showing Great Brilliance

darkfield aset for round diamond

Supreme Brilliance And Contrast


From the images above, you are looking at picture perfect photographs of what super ideal cut diamonds should encompass. The ASET and Idealscope pictures indicate a stone with supreme optical performance. With the correct amounts of reds (brilliance) and blacks (contrast), it is the pinnacle of a bright and scintillating diamond. Here’s a reference guide for you to compare the Idealscope pictures.

 

On the Internet, it’s rare to see vendors providing technical data to such details. Don’t believe me? Check out BlueNile and their signature ideal diamonds to verify this yourself. What do you see? Except for a “gimmicky” report from GCAL that shows nothing concrete, you practically buying in the dark. In fact I made a comprehensive review in a separate article here.

That’s not what you get at Whiteflash.com.

You see, when you are buying ideally cut hearts and arrows diamonds, getting additional data is mandatory. Information like ASET, Idealscope, hearts and arrows patterning and even a magnified photograph of the diamond are all pre-requisites. Otherwise, how would you be able to judge the precision of the cut and craftsmanship?

Why Do I Need So Much Information to Make a Purchase?

Most other vendors like BlueNile simply filter their inventory with computer algorithms. How do you know whether a GIA triple excellent diamond is top of the line or sitting at the boundaries of the grading? GIA triple excellent diamonds are not made equal. I made an entire post about that here. Despite scoring three excellent ratings, there can be huge variations that account for light leakages and symmetry within these stones.

Here’s What You Get With a Typical Ideal Cut diamond

poor hearts patterning

Badly formed hearts that can barely be seen

bad arrows patterns

Arrow shafts missing and unequal lengths


As you can see, the difference between a typical GIA triple excellent stone and WhiteFlash.com’s A Cut Above is clear as day. Which kind of diamonds would you rather buy? I think the choice is obvious.

 

Did You Know That ACAs Come With Sarin Reports Too?

sarin report for ags hearts and arrows white flash

For the layman, the Sarin offers detailed measurements of the diamond’s exact proportions. The report contains figures that enables you to double check and verify the measurements found in a GIA/AGS grading report. What you want to see on the Sarin report is a small variation of the measurements. If there are big discrepancies, you would need to raise a red flag and be wary.

A Quick Review on Whiteflash’s ACA Stringent Qualifications

 
 

In a nutshell, White Flash has done up all the legwork to build up a brand that is synchronous with superlative quality. Even if you close your eyes and randomly picked an ACA stone, you’ll end up with a diamond that is better than 99% of the diamonds available in the market.

Why is There a Price Premium?

Perhaps you might wonder why A Cut Above diamonds might cost more than a generic GIA triple excellent or AGS triple ideal stone. Why do these branded diamonds cost an additional 10-15% more than other diamonds with the similar grading?

The Relative Range Of Cut Qualities And Proportions For GIA And AGS Grading

narrow band of criteria for super ideals

In order to achieve that tight band of proportions for a super ideal diamond, more skilled labor and rough material is required during the polishing process. From the chart above, you can see that GIA’s triple excellent grading is much more forgiving in terms of proportions and craftsmanship.

For a more indepth discussion on this topic, read this article on the comparison of GIA triple excellent diamonds against AGS 000 diamonds.

Did you know there’s a reason why diamonds are often cut to “inferior” standards instead being polished to the highest possible standards? In fact, most cutters intentionally compromise on cut while achieving the bare requirements for a diamond to receive a GIA triple excellent rating.

This is done mainly for 2 reasons. Firstly, a triple excellent grade from GIA is a great branding and marketing tool. It helps jewelers move diamonds quickly since consumers are familiar with them. Secondly, cutters can save significant weight on the stone by meeting the minimum criteria of a GIA triple excellent rating and this translates to higher profit margins. If you had ever wondered how so many diamonds in the market can fall flat on magical carat weights like 1.00 or 0.70, this is the reason why.

Review of WhiteFlash.com’s Expert Selection – How Do They Compare?

In total, there are 3 tiers of in-house diamonds at Whiteflash. Besides the signature ACA and Premium Select, the Expert Selection offers a range of triple ideal or triple excellent round diamonds that still displays a distinct standard of hearts and arrows patterning.

The difference between the Expert Selection (ES) and other top tier diamonds is that the categorizing process isn’t as stringent. For example, the ES diamond range allows minor variations of the hearts and arrows patterning to be present. Other times, the diamond could have a near miss in attaining proportions which designates it as a top tier diamond.

We review 2 stones from the Expert Selection in more details to explain what you would expect to get.

0.928 ct G VS2 Expert Selection Round Cut Loose Diamond

expert selection loose round brilliant

In this particular example, you can see small areas of light leakages beneath the table. The truth is, these areas of light leakages are only detectable by trained eyes in real life and are very minor issues. Yet, this stone was downgraded into the 2nd tier of in-house diamonds and this should give you an idea of how strict Whiteflash’s criteria are for their top-tier ACA diamonds.

0.806 ct I VS2 Expert Selection Round Cut Loose Diamond

bigger table facet and more scintillating scope images

This Expert Selection stone didn’t make it into ACA because of its proportions and light performance. This diamond has a 58.4% table facet which didn’t meet the criteria of an ACA. While the Idealscope image does indicate a diamond with good brilliance, the ASET image reveals some hidden details.

As pointed out with the yellow arrows, this diamond has green colors near the girdle of the stone which should ideally be red. Technically speaking, this is a result of slight digging in the diamond’s girdle. For the layman, this means the diamond has relatively lower brilliance in those areas and will not look optically “balanced”.

Overall, I find the Expert Selection to be a great line of diamonds with excellent light performance (although not as good as the ACA but they are still better than the signature lines of many other vendors).

Review of White Flash’s Premium Select – Are They Any Good?

The Premium Select range is targeted at consumers who are shopping for value. While diamonds in this range typically possess a GIA triple excellent or AGS ideal cut rating, they might not display crisp hearts and arrows patterning and perfect optical performance.

If you don’t count the H&A patterning as an important criterion, by all means choose a stone in this category. The stones listed under this category are still picked for their better performance compared to typical ideal cut diamonds.

We will review 2 random stones from the Premium Select category in more details and offer some suggestions on how to choose a great diamond within this range.

0.703 ct I VS2 Premium Select Round Cut Loose Diamond

ring of death

In this example, it is easy to see why this stone is categorized in the third tier of Whiteflash.com’s in-house stones. Under the table facet, we can obviously see a pale ring of light leakage via the Idealscope image. This light leakage is caused by the diamond’s proportions it was cut to. With a high crown angle of 35.9°, the emphasis of the diamond’s cut is placed on achieving more fire from the crown facets rather than being focused on the diamond’s overall performance.

1.013 ct G VS2 Premium Select Round Cut Loose Diamond

perfect looking premium selection

Hey? Wait a minute? It looks perfect! Why isn’t this an ACA?

As I had mentioned in my review of Whiteflash.com’s ACA, a diamond needs to pass through stringent requirements and inspections before it can be labeled as A Cut Above®. From the ASET and Idealscope images, it looks every bit as good as an ACA stone. Why was this a Premium Select instead? Well, let’s take a look at the grading report for answers…

polish grade - ags excellent 1

The “AGS Excellent 1” polish grade caused the overall cut grade to be downgraded into a similar rating

While a straight score of ideal ratings in AGS (000) would more impressive, the truth is that 99% of the people out there cannot tell the visual difference between a diamond with an excellent or an ideal polish rating. In my opinion, this Premium Select stone is just as good as an ACA to the naked eye.

For value buyers, this is good news. You don’t have to pay the higher price for an ACA diamond as long as the ratings on a piece of paper don’t affect you psychologically. For the record, the 2nd Premium Select diamond is what I would recommend buying instead of the first stone I reviewed.

 

To summarize, the Premium Select line of diamonds offers value shoppers a chance purchase stones with superb optics without burning a hole in your pocket. While these diamonds may seem like “rejects” that didn’t make it to A Cut Above, the underlying reasons could sometimes be minor and not necessarily a deal breaker.

How Do the Branded Names Compare to A Cut Above@ Diamonds?

In my humble opinion, the slight premium in the pricing of ACA diamonds is rightfully justified. This is because you are getting one of the most beautiful diamonds money can buy. Comparatively, it offers far greater value (significantly lower prices) and better craftsmanship quality than what you can get with international brands such as Tiffany’s, Cartier or Hearts on Fire.

For example, a 0.75 carat F color VS2 round diamond in a solitaire platinum ring setting will cost you around $12,000 at Tifanny & Co. For a similar price point, here’s what you can get at Whiteflash…

complete solitaire platinum diamond ring

Guess what’s the total price for this diamond and platinum ring setting? It’s only $10,880.

Not only will you get a better diamond in terms of cut quality, Whiteflash’s ACA diamond cost significantly less than branded diamond rings. For less than what you would expect to pay for a 0.75 carat diamond ring at Tiffany’s, you get a bigger diamond that’s over 1 carat in size at WhiteFlash.

Given a choice between Tiffany & Co. and WhiteFlash.com, would you pay more for a smaller diamond with lower cut standards just for the sake of branding? I know I won’t and I don’t encourage it either.

Conclusion of Our Review on Whiteflash.com – Plain Awesome

 

 

When it comes to super ideal cut diamonds, few can match the degree of cut quality that the ACA diamonds offer. If your main concern in buying an engagement ring lies in getting the maximum bling and sparkle factor for your money, look no further. White Flash’s ACA signature hearts and arrows are truly a cut above the competition.

Click The Banner Below And Get Ready to Be Blown Away By Awesomeness…

a cut above diamond poster

WhiteFlash.com Receives The Best Rating of 5/5 – Reviewed by Paul Gian

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13 Comments

  1. Adam Ginsburg-
    January 15, 2015 at 4:22 am

    Looking for a micro prong 14k white gold full eternity band. Trying to decide between 4 and 5 pointers. Got several prices in the Diamond District. Diamond Scene and Kent Jewlers quoted me $1400-1600.
    David C was $1560 for 4 pointers 0.98 ctw and $2300 for 5 pointers 1.43 ctw.
    Enchanted Diamonds was $2300-2600.

    All F-G VS-SI.

    Any thoughts on the prices and vendors?

    Also, from what I’ve come to think, diamonds like Whiteflash ACA and Brian Gavin Signature are not necessary for stones this size. Do you agree?

    Thanks so much.

    Adam

  2. Paul Gian-
    January 15, 2015 at 9:30 am

    I think it does make some differences when it comes to melee diamonds.
    http://www.whiteflash.com/wedding-rings/diamonds-for-an-eternity-diamond-wedding-band-1086.htm with A Cut Above melees does cost a little more. However, you do need to bear in mind that White Flash uses 18k gold for the ring material and that by itself is slightly more expensive.

    Overall, I think the prices you are quoted are OK. The only question is whether you can trust these dealers to be giving you F-G VS-SI diamonds. With WhiteFlash, I trust them to deliver accurately on their specifications.

  3. Arthur-
    February 4, 2015 at 2:33 am

    I love the ring designs from Ritani and was wondering whether it is a good idea to buy the Ritani ring setting from Whiteflash or to buy it directly from Ritani.com. I’ve checked and found that the prices were similar. Do you know whether the quality of the rings are different and what’s the craftsmanship of Whiteflash settings like?

  4. Paul Gian-
    February 6, 2015 at 1:47 am

    For the designer settings, WhiteFlash doesn’t make them by themselves. The semi-mount (empty setting without center diamond) is made by Ritani and Whiteflash is like an “approved distributor” for the setting. So, regardless of where you buy an original Ritani setting from, the workmanship is all performed by Ritani and NOT the vendor you buy from.

    This review about Ritani should also offer more information: http://beyond4cs.com/reviews/ritani/

  5. Michael Wahhab-
    July 1, 2015 at 6:24 am

    Hi Paul

    You have a great web site here. I just read your review of WhiteFlash. Are you completely independent or are you affiliated with any of the retailers mentioned on your web site?

    I am looking to buy a diamond and am learning as much as possible especially about Heart & Arrows. You spoke highly of these – why?

    Some people have said that because of the perfect optical symmetry, they can appear like a fake diamond. Is too much perfection in a stone a problem? Some people say it’s just personal style. Unfortunately I have not had the opportunity to view a H & A diamond in reality. But your youtube video on the Whiteflash review page show me a comparison.

    How is H & A achieved. Is it just the way it’s cut?

    Thanks in anticipation,
    Michael.

  6. Paul Gian-
    July 2, 2015 at 8:40 am

    Michael, this page contains a frequently asked question: http://beyond4cs.com/about/ftc-disclosure/

    In order to achieve great hearts and arrows patterning, it requires a very high degree of precision in cutting. This usually translates to better light performance and contrast patterning. To find out more about H&A, this article will address your question: http://beyond4cs.com/hearts-and-arrows/

  7. Natalia-
    November 14, 2015 at 7:43 pm

    My husband just buy me ring from people’s jewelry we are in canada is a simple solitary ring but is ideal cut,i1 clarity, f colour 1.15 ct they gave a certificate is a Canadian diamond and they gave me a diamond grading report from GS laboratories I was wound wrong if you know anything about that laboratory
    Thank you

  8. Paul Gian-
    December 6, 2015 at 3:37 pm

    GS laboratory is an unknown lab. You can expect the grading to be loose and it is going to receive significantly worse ratings if the same exact diamond has been graded by GIA. In short, it is misrepresented and you likely overpaid for the diamond.

  9. Pallavi-
    February 21, 2016 at 3:59 am

    Hi Paul,

    I loved the way you had explained everything that a person should know before purchasing a solitaire. I really loved The Tiffany Setting engagement ring online.
    According to you what would be the best specification that I can get or I should look at keeping in mind my budget of around $ 5819 which should be inclusive of the platinum band .

    Since I am from India, we do not have stores like Tiffany, Harry Winston etc and therefore our options aren’t much as compared to western countries. Hence if you could give me few specifications on the solitaire that would be great. I would only be getting solitaire with a GIA certificate.

    Do let me know your thoughts.

    Thank You

  10. Greg Flynn-
    December 13, 2016 at 4:20 am

    Could you provide me with a price guide for a mid-range 0.4 carat brilliant cut diamond. I live in Australia – Thanks Greg

  11. Paul Gian-
    December 15, 2016 at 2:01 pm
  12. Paul Gian-
    January 10, 2017 at 2:00 am

    Both are good choices. This will offer good value for money. If you want better cut quality, this would be the diamond I would buy.

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