Downtown Dallas skyline view, Texas.
Reader’s question: Thank you for creating this fantastic website. You are performing a great service for all the guys in the world with the knowledge shared on your blog. I’m shopping for an engagement ring in Dallas, TX where I am based and would like to seek your help with the purchase.
I have a budget of around $5,000 and want to buy a 1ct diamond ring for my fiancee. Last week, I visited the Robbins Brothers store in downtown Dallas and another nearby shop called Diamond Exchange Dallas to check out some rings.
Robbins Brothers is extremely expensive and most of their rings are way above my budget. The salesperson who served me was also extremely pushy and kept upselling me even after I told her about my strict budget.
As for Diamond Exchange Dallas, they seem to be running a special sale for some of their products. Can you tell me what you think of the following ring and whether it might be a good buy?
Paul’s reply: Thanks for your feedback and congrats on your upcoming proposal. First of all, Robbins Brothers is a large chain store and I find their prices to be high due to expensive overheads and brand premiums. More importantly, brick and mortar stores like these generally don’t have truly well cut diamonds in stock.
As for the listing at Diamond Exchange Dallas, my advice is to stay away. This is an uncertified diamond which has a dubious inhouse appraisal document. Instead of sending the diamond to GIA (where it will return with very poor grades and making it unsaleable), jewelers often utilize appraisal documents to misrepresent the diamond’s quality.
From the photograph of the ring, I can tell you that this is a badly cut diamond and you don’t need to be a genius to figure this out. The telltale signs are the off-round shape and overly contrasted dark patterning which impacts light performance.
If you are shopping for a diamond engagement ring in the Dallas, Texas area, my advice is to ditch the brick and mortar stores if you are looking for quality. Also, you have to be realistic; a $5,000 budget for a 1ct diamond ring is a stretch.
Whether you are based in Dallas (Texas), New York City, London or Hong Kong, the guidelines for buying a diamond ring (both offline and online) are the same. You need to base your decisions on tangible data instead of marketing fluff that salespeople spew just to close a sale.
If you spend the next 30 minutes reading up on the following sections, I guarantee that you will be more knowledgeable than 99% of jewelers and salespeople in the industry.
Dallas is quite a big city and diamond rings can be found everywhere in major department stores, large chain stores and private jewelers. However, as I mentioned earlier, most of these places overcharge and don’t offer well cut diamonds.
For people living in Dallas, I would recommend you check out White Flash and Brian Gavin Diamonds instead. Both of these online retailers are consumer oriented companies and specialize in super ideal cut diamonds that are crafted for light performance.
The best thing is, they operate physical showrooms in Houston which are a short drive away from Dallas. If you are someone who needs to shop in person, all you need to do is to make an appointment with them before heading there.
Unlike physical jewelry stores, the most important factors of going online are: getting full transparency, better selection of high quality diamonds and competitive prices. Also, being able to browse in peace and away from annoying salespeople will help you make rational decisions.
Below, I want you to check out how a diamond listing on White Flash actually looks like. You’ll quickly understand why customers are raving about their diamonds as well as the ease of shopping. Click on the link below to interact with the listing…
To reiterate, the key to buying high quality diamonds confidently is to review tangible data and facts.
Unlike mediocre vendors, the better retailers will readily make data like ASET and H&A scope images available. These images reveal the light performance and cut precision of the diamond.
This enables you to make educated purchase decisions based on facts instead of the marketing bullshit that salespeople say in order to earn a commission. It should come as no surprise to you that most physical stores do not offer transparent data like these.
The fact is, most jewelers have no indepth understanding of cut quality and only carry mediocre products. Even if they had knowledge about cut quality or light performance, why would they want to shoot themselves in their foot by showing you data that shows their goods in bad light?
Besides ideal cut diamonds, both White Flash and Brian Gavin also offer beautiful designs and superior workmanship for their settings. On top of that, their prices are really competitive for the top notch quality you are getting.
Here are a couple of examples to give you an idea of what they offer…
A simple and elegant 4 prong setting that secures your center stone safely and allows light to interact with the diamond for sparkle. If you have a tight budget to work with, this solitaire ring offers fantastic value for money.
This designer pave setting features Brian Gavin’s signature melees and comes with graduating sizes to accentuate the center stone. If you are someone who loves bling, this is a design that will turn heads and attract attention.
I hope you have a better idea of how to begin your shopping and the crucial things to look out for when buying a diamond ring. I’ve also given you some suggestions on the best places to buy an engagement ring near the Dallas area.
Remember, cheap deals never exist when it comes to buying diamonds but fair ones do. Always make sure you buy reliably graded diamonds (only GIA or AGS) and ask for tangible data before making your final decision.
If you have any questions or require specific advice on a pending purchase, feel free to drop a comment below and I’ll do my best to answer them as soon as possible. Good luck in your search!