Enchanted Diamonds Review

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enchanteddiamonds review nyc

Review Updated on 6th Oct 2016

Enchanted Diamonds is a relatively new company founded in 2012 by 2 friends, Joshua Niamehr and Jonathan Las. Their vision for the company is to change the way diamond engagement rings are traditionally bought online and to make the buying experience as simple as possible.

With a physical showroom based in New York City, Enchanted Diamonds combines the ease of online shopping and the ability for customers to preview diamonds in person at an offline location.

In this review of Enchanted Diamonds, we are going to take an indepth look into their services and products. Hopefully, the findings here will steer you towards better decisions when shopping for a diamond engagement ring.

An Overview of Features Found At EnchantedDiamonds.com

In terms of diamond inventory, EnchantedDiamonds.com offers a sizable selection of loose diamonds with images/videos. Now, if you had been reading Beyond4Cs.com, you will know that magnified images/videos are extremely important features to have when shopping for a diamond online.

Remember, the first rule of buying a diamond online is NEVER BUY BLIND if you want to avoid the pitfalls that many other consumers fall into. That’s why I never recommend shopping at retailers where they expect you to make a selection based on a grading report alone.

Availability of Cut Data Like ASET And Idealscope Images

Besides magnified videos/images, Enchanted Diamonds also provides tangible cut data like ASET/Idealscope images for many of their listing. You can see an example of such a listing below…

toggling various views and data

You can toggle between the various views using the thumbnails found in the listings.

For round diamond listings that are marked with a blue colored “Sarine” label, you can get access to Sarine light reports which offers cut connoisseurs an additional level of data to analyze potential purchases.

e si1 diamond ideal cut enchanted diamonds 100 score

View tangible details of the diamond like ASET/Idealscope images and videos.

Note: You can request a Sarine Light evaluation to be performed on round diamond listings because Enchanted Diamonds has the equipment setup at their office.

Ability to Preview Your Diamond In Person at New York City

One unique feature that sets EnchantedDiamonds.com apart from other online vendors is the ability for customers to preview diamonds at their showroom without any obligations. All diamonds that are are marked with the “Showroom” label can be previewed at their New York office with no charge.

Here’s a direct URL link you can use for your convenience: NYC Showroom

If you live near the area and would like to see your diamonds in person, all you need to do is to contact them to book a consultation in advance or schedule a viewing via their web application (seen below).

schedule a viewing in jewelry store diamond

Do note that you typically need to book an appointment at least 7 days in advance as they have a pretty busy schedule.

Custom Made Settings With No Design Charges

customized yellow gold semi mount

Currently, EnchantedDiamonds.com only offers a collection of 45 different ring designs (mainly the classic, elegant and timeless styles). Frankly speaking, there isn’t a lot of choices and you may find yourself being limited by the designs available.

However, Enchanted Diamonds does make up for this by offering a customization service where they will work with you to design the dream ring of your choosing. Unlike customization work that other vendors offer, there’s no additional design fees involved.

More importantly, they are willing to offer computer renderings of their designs and work with you to ensure the finished product exceeds your expectations.

Inventory of Warm Colored Diamonds

Most vendors only carry stock for diamonds within the colorless (D-F) and near colorless (G-J) ranges. However, if you prefer warm colored diamonds with faint tints, locating such a diamond may not be a straightforward task!

That said, Enchanted Diamonds is one of the rare vendors that actually offer diamonds in the faint to light color ranges (K-Z). To illustrate what I mean, here are 2 examples of a light yellow diamond (GIA W-X) and a well-cut M colored round brilliant diamond.

What Are The Areas I Find Lacking?

Enchanted Diamond’s business model revolves around an “agent model” which cuts out the middleman. In order to keep costs low and pass the savings onto the customers, they do not hold a physical inventory of diamonds.

To build up their inventory listings, they partner with many different suppliers to offer a wide range of loose diamonds. Since EnchantedDiamonds.com don’t own the diamonds themselves, they rely mainly on their suppliers to provide details like magnified images and videos.

One small aspect I didn’t like about EnchantedDiamonds.com was the lack of consistency in which some diamond listings were presented. From different lighting conditions, different angles in which photographs are captured, lack diamond details to even wrong images being displayed, it can sometimes be a little messy.

array of diamond details with no consistency

The lack of quality control in their listings can make stone selection a little challenging.

Additional Details May Not Be Available For Every Listing

When I personally tested them out, I made a number of random requests on diamonds that only had magnified images on their listing pages. I tried to ask for videos/ASETs/Idealscope images to be captured. As it turns out, Enchanted Diamonds couldn’t get hold of these data for some of these diamonds (because their supplier did not have the proper equipment).

In my opinion, it’s a huge bummer and a waste of time to search for potentially purchase-worthy stones only to realize later that ASET/Idealscope images aren’t available for them.

no images or additional data

So, if you are shopping at Enchanted Diamonds, you may want to check out listings that indicate the presence of ASET/Idealscope images first. To save yourself time and frustration, I recommend that you avoid diamonds without any image/video listings (circled in red).

What About Their Warranties, Sales, Trade Ups, Return Policies?

Enchanted Diamonds offer a generous 30 day money back guarantee for all purchased products except for custom made jewelry pieces (exchangeable) and wholesale diamonds (final sale). Personally, I like their kind gesture on providing complimentary return shipping in the event you change your mind about a purchase.

You would also be pleased to know that Enchanted Diamonds offers a lifetime warranty on purchases. This means that you can get your jewelry serviced (repair, cleaning, resizing) for free. Compared to other online vendors like BlueNile, Enchanted Diamonds goes one step further for their customers.

In terms of trade up policies, you can upgrade your diamond anytime as long as your new purchase is at least 2 times the original amount. i.e. if your old diamond purchase costs $5,000, your new diamond must cost at least $10,000 and be in its original condition.

Diamond Pricing Comparisons Against Other Online Vendors

When it comes to buying diamonds, the most common questions I get from readers usually relate to pricing and the maximum value they can get for their budget. So, how does Enchanted Diamonds measure up against their online competitors in terms of pricing?

James Allen vs. Enchanted Diamonds

In the first comparison, I’ve found the same exact 1.07 carat GIA cushion cut diamond being listed at both vendors. Note: This is an apple to apple comparison where both listings indicate the same diamond with the same GIA grading report number.

jamesallen 1 carat cushion cut diamond

enchanted diamonds gia excellent 1 carat cushion cut

As you can see from the screenshots above, the diamond is listed on EnchantedDiamonds.com for $4,330 via electronic bank transfer. That’s about $260 cheaper (approximately 5% less) than the listing of $4,590 at James Allen. While the absolute differences aren’t earth-shattering, it doesn’t hurt to save some money which you can use towards other purchases.

Blue Nile vs. Enchanted Diamonds

Blue Nile is the world’s largest online diamond vendor and happens to be one of the worst places to shop for engagement rings and diamonds. In this round up, I selected a 1.45 carat round brilliant cut that’s listed on BlueNile.com and managed to find the same exact stone at EnchantedDiamonds.com.

bluenile 1.5 carat round brilliant cut

g color vs1 actual diamond photo and details

Again, you can see that Enchanted Diamonds is listing the same exact diamond for $619 less. Also, I want to draw your attention to Blue Nile’s listing which only shows a generic “sample photo”. In contrast, Enchanted Diamonds offers more details about the diamond by providing you with data like magnified photographs.

Brilliant Earth vs. Enchanted Diamonds

In the 3rd comparison against Brilliant Earth, we take a look at how an example to show you vastly different prices even though both companies are selling the same product.

Brilliant Earth is a company that markets itself heavily as a “green” and “eco-orientated” business. Interestingly, the same products they are selling can be found at other online sites too.

brilliant earth very good heart diamond

currently viewing actual photo heart shaped diamond 1 carat

What I want to highlight here is the significantly higher product pricing Brilliant Earth charges you for being a “green” brand.  The fact is, the diamond sells for a whooping $5,430 at Brilliant Earth. In stark contrast, Enchanted Diamonds lists it for only $4,080. If you do the math, you get a massive difference of $1,350 even though you are paying for the SAME diamond!

Like Blue Nile, BrilliantEarth.com expects you to make a purchase based on a grading report and they DO NOT provide any additional information in their listings. In this scenario, you can obviously see who offers the better deal and if you are an educated shopper, you shouldn’t even think about buying diamonds blindly from vendors.

EnchantedDiamonds.com Offers The Best Value In Terms of Pricing

In general, I find EnchantedDiamonds.com to be extremely competitive with their diamond pricing. On their website, Enchanted Diamonds also has a price match policy which helps ensure customers get the best prices possible.

Unlike other jewelry companies who claim to offer you the lowest prices, most of them don’t practice what they preach. In this aspect, Enchanted Diamonds is different. Based on the checks I made, their price points were really lower and I’m quite convinced they offer the best prices in both the online and offline world.


Conclusion Of Our Enchanted Diamonds Review

good thumbs upWhile there are some current aspects of their website which aren’t perfect, Enchanted Diamonds is continuously making efforts to improve to their product offerings and website features.

Overall, I find Enchanted Diamonds to be a good vendor with superb customer service that’s orientated to help consumers find what they want. They are a company I would recommend because of their excellent business policies and competitive pricing.

If you need help with buying a diamond or simply want a second opinion about a shortlisted diamond, feel free to get in touch with me via email directly.

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Enchanted Diamonds Receives a Good Rating of 4/5 – Reviewed by Paul Gian

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  1. Avatar
    Carolyn L. Warden-
    February 7, 2015 at 7:45 am

    Enchanted Diamonds seem to be marketing a feature on their site called the “Cut Score Calculator”. I’m shopping for a round diamond and happened to come across it on their website here: https://beyond4cs.com/go/enchanted-cut-score-calculator/

    While browsing their website, I noticed that the search results can be filtered and sorted by Cut Score. However, I’m not very sure about how it works. Does it mean that if I select a stone with a 100% score, I am guaranteed of a good looking stone? Please let me know asap as I plan on buying a diamond within the next week.

  2. Avatar
    Paul Gian-
    February 8, 2015 at 3:48 pm

    First of all, the cut score is an algorithm that is developed by Enchanted Diamonds to calculate the theoretical light return of the diamond based on it’s proportions. From my understanding, they had also factored their own preferences of what makes a beautiful diamond into the tool. One thing I’m pretty sure of is that whatever “science” they use isn’t disclosed and vetted by scientific people in the trade.

    I personally don’t put any weight to that tool and you can ignore what it tells you especially if you are buying a fancy cut diamond. Instead of using that tool, I recommend using the ASET to evaluate a diamond’s brightness. This tool is developed by AGS and is well vetted by the scientific community. And unlike Enchanted Diamond’s Cut Score tool, the methodology of the ASET is transparent and not hushed up as “trade secret”.

  3. Avatar
    February 15, 2015 at 7:54 am

    Great review! What’s your opinion on the quality of the craftsmanship? I’m thinking of getting a customized ring setting design from them.

  4. Avatar
    Dale D.-
    February 15, 2015 at 9:53 am

    Thanks for the detailed review on Enchanted Diamonds. I love the wealth of information your site is providing and to be honest, I’m a huge fan of yours now. I’ve been browsing Enchanted Diamonds for some time now and had been using Beyond4Cs.com as my research bible.

    So far, I had only heard of the ASET evaluation as a means to determine a diamond’s cut and I had read through a few papers about it on AGS’s website. Here’s my question: is the Sarine Light just a gimmicky marketing tool created to help retailers sell their wares or is it really useful?

    I’ve seen the Sarine videos posted on the site and I thought they were really impressive. Also, have you heard of the GemEx tool as well? One of my local dealers gave me a demonstration in store and the diamond really sparkled like mad.

  5. Avatar
    Paul Gian-
    February 16, 2015 at 1:23 am

    Thank you for taking the time to leave a comment. First of all, I would classify the Sarine Light report as “good to have” but it isn’t a mandatory tool for me when I shop for diamonds. That said, I generally concur with what the Sarine Light says about a diamond’s optical performance.

    However, I would put more weight on ASET evaluations and an AGS light performance report mainly because it is a tool and technique that has already been validated by the scientific community.

    The upside of the Sarine Light tool is that it offers a captured video of the diamond in extreme spotlighting conditions. To some extent, this offers you form of visualization of the diamond and does give you some perspective of what you are buying.

    In my opinion, both GemEx & Sarine Light are somewhat similar. You can get some information of the GemEx tool in one of the sections under this link: https://beyond4cs.com/reviews/leo-diamond/

  6. Avatar
    March 2, 2015 at 6:00 pm

    I’m curious why Enchanted Diamonds offers diamonds that can’t be returned. Some of these diamonds that are listed are really cheap based on my research thus far.

    Is there anything wrong with those diamonds because I think the deals are too good to be true.

  7. Avatar
    Paul Gian-
    March 3, 2015 at 8:04 am

    I’m not sure about specifics as to why these diamonds cannot be returned. From the last time I checked with EnchantedDiamonds.com, the reasons they gave me were that these diamonds originated from international suppliers and had already incurred fees like VAT and custom duties.

    Because of the non-refundable nature, there’s always some risk involved. Before you commit to a purchase, make sure you fully understand what you are buying. Always check directly with the vendor if you aren’t sure. If you need advice on any particular diamond, feel free to contact me via email.

  8. Avatar
    July 20, 2015 at 9:53 pm

    People viewing diamonds as investment should be cautioned against any stones of types widely held by the public, as a large scale dumping of diamonds in an economic depression will transpire. In the best of times, only professionals can buy and sell diamonds and make profits. As one of many items they should notice, see the price jump that starts at the five carat level, over the 4 range. A carbide tip pen across the table might be a good tool to see if a coating has been applied to make the gem appear whiter. HPHT gems are not investments! I hope readers appreciate that I didn’t embed the tedious term “vetted” in those four sentences as these are neither veterinary nor military matters.

  9. Avatar
    Ray LaMonica-
    December 9, 2015 at 9:59 pm


    I have been researching diamonds for the past week, several hours a day and im starting to lose my mind.

    I found a diamond on James Allen, #767790 that I like, and I found an ASET image on Enchanted Diamonds of the same diamond. https://enchanteddiamonds.com/diamonds/view/R140-HTKPE2

    Can you look at it and let me know if it looks good. Also, it is $2400 cheaper on James Allen. I am a little thrown off by that…im guessing that neither owns the stone, but James Allen may have found out there is something wrong with it. Thoughts?

    Also, can you check out #758382

    Also, should i stay away from the True Hearts diamonds? I like the dimensions/proportions, but why do they only give this label to AGS stones.

  10. Avatar
    Paul Gian-
    December 10, 2015 at 12:16 am

    The James Allen diamond, https://www.jamesallen.com/loose-diamonds/round-cut/1.40-carat-j-color-vvs2-clarity-excellent-cut-sku-767790, is indeed the same diamond. There’s nothing wrong with the stone and it is pretty well cut. As for the price discrepancies, there could be many reasons…

    1) Different vendors work with different suppliers at different margins.
    2) Price isn’t listed correctly.

    https://beyond4cs.com/go/ja/ => SKU:758382 is a diamond that is very well cut. I think it is a better option than the 1.40 VVS2 in terms of overall cut quality as well as better value for money. I am geared towards this 1.51 carat diamond.

    True Hearts is a signature line of diamonds curated by James Allen. The majority of these stones are AGS graded and are subjected to ray tracing analysis to determine light performance.

  11. Avatar
    January 31, 2016 at 6:56 pm

    Paul – thanks for your very helpful website. I’m looking at this diamond on Enchanted Diamond: https://enchanteddiamonds.com/diamonds/view/R120-35HR7D

    Can you help me determine whether it has a good ASET chart? Per your article, I don’t want to place too much weight on Enchanted Diamond’s cut score.


  12. Avatar
    Paul Gian-
    February 1, 2016 at 2:33 am

    That’s a mediocre stone. Dump it. Enchanted Diamond’s cut score isn’t accurate. You can ignore that as well.

  13. Avatar
    February 9, 2016 at 8:48 am

    Hi Paul – A good friend of mine put this https://enchanteddiamonds.com/diamonds/view/R140-SUD2HG on hold / order

    Could you please provide some opinions? There is no ASET but all specs are in good ranges.

    Any better stones similar to this?


  14. Avatar
    Paul Gian-
    February 9, 2016 at 3:29 pm
  15. Avatar
    February 9, 2016 at 4:44 pm

    Thank Paul!

    What made the first not good/great?

    I also concerned about the J color. I though I should be the max for round.


  16. Avatar
    Paul Gian-
    February 10, 2016 at 10:01 am

    The crown angles are a tad too high. It’s still a great looking stone though.

  17. Avatar
    February 11, 2016 at 5:35 pm

    Hey Paul,

    I’ve been looking into purchasing a diamond and ran into this site. It’s been very helpful with my research as well as which online vendors are reputable. I wanted to get your opinion on a couple of diamonds as I narrow down which one I intend to purchase. Thanks!

    1. https://enchanteddiamonds.com/diamonds/view/R241-HL1B1L

    3. https://www.jamesallen.com/loose-diamonds/round-cut/2.30-carat-g-color-vs1-clarity-excellent-cut-sku-876741

    Also, why is there such a price discrepancy between 2 and 3?

  18. Avatar
    Paul Gian-
    February 12, 2016 at 4:09 am

    The price differences are actually insignificant. It’s only about 2% differences in absolute value. Anyway, both diamonds #2 and #3 aren’t well cut enough for me to recommend them in good faith.

    It’s the same case for diamond #1. None of the stones you selected are well cut. I recommend that you dump all 3.

    It’s better for you to get in touch with me via email.

  19. Avatar
    Aaron Monahan-
    February 23, 2016 at 1:06 pm

    Thoughts about this?


    Also- out of our price range but is this eye clean? JW for research.


  20. Avatar
    Paul Gian-
    February 24, 2016 at 3:17 am

    https://enchanteddiamonds.com/diamonds/view/R156-MFDFCS => Cut looks good but strong fluorescence may be an issue. Check for haziness with vendor.

    https://enchanteddiamonds.com/diamonds/view/R203-TQAN5E => Looks to be the better choice.

    Both stones are 100% eyeclean.

  21. Avatar
    heather kranick-
    April 19, 2016 at 5:25 pm

    How is this one? Will it be sparkly? Eye clean?


  22. Avatar
    Paul Gian-
    April 20, 2016 at 12:26 pm

    That’s an extremely well cut diamond and it has top of the line optics and precision. Great find!

  23. Avatar
    Paul Gian-
    May 5, 2016 at 1:26 am
  24. Avatar
    November 24, 2016 at 7:30 pm


    Thank you so much for all of the extremely helpful information you provide.

    I have an appointment at Enchanted Diamonds next week in New York, and was browsing their collection.

    I am looking for something like this:


    My budget is around $12k for the diamond and I’m looking for a round solitaire between 1.3-1.7 karats.

    Do you have any diamonds you would recommend on their website?

    Thank you again.

  25. Avatar
    April 28, 2017 at 3:27 pm

    Paul, any diamond earrings you can recommend between 3-4k only?
    thank you.

  26. Avatar
    Paul Gian-
    April 29, 2017 at 7:03 am

    Drop me an email with your specs and I will do a search to help you out.

  27. Avatar
    September 9, 2017 at 4:23 am

    I took all your recommendations into all the parameters of a brilliant diamond, and I was wondering if this is a good deal and good quality round diamond (It has a HCA = 1.6):


    ALSO, is brilliance.com a reliable diamond purchasing website?

    Thank you!!!

  28. Avatar
    September 9, 2017 at 4:55 am

    Or is this one better from Brilliance.com ? It has HCA of 0.8.


  29. Avatar
    Paul Gian-
    September 9, 2017 at 8:07 am

    Brilliance is a reliable vendor. The problem with them is that they don’t provide any tangible data on their listings which makes shopping extremely hard and risky.

    This diamond here is well cut for light performance and is eyeclean: https://enchanteddiamonds.com/diamonds/view/R130-604123487

    I guess you can obviously see the big difference in ease of shopping. The ASET shows a diamond with strong light return.

  30. Avatar
    September 11, 2017 at 2:42 am

    Paul , thanks very much on all education you are providing to all of us and helping us make great decisions for our money.
    I would appreciate if you provide me some guidance on princes cut . Also, what is your opinion on this particular stone ? What are the most important aspects when purchasing a princes cut stone?


  31. Avatar
    Paul Gian-
    September 11, 2017 at 8:28 am

    Cut quality and light performance are the key attributes I look out for when buying a princess cut diamond. Personally speaking, the stone you picked has a very thin girdle which bothers me because of durability factors.

  32. Avatar
    October 18, 2017 at 1:17 pm

    Thank you for the great information, Paul! I’ve been looking online at various diamonds and I was wondering if you could provide some expert advice. I’ve narrowed my search down to the two following stones.


    I really like the idealscope but I’m worried it won’t be eye clean.


    This is my other choice which looks to be eye clean but doesn’t have any floure so I hope it’s not yellowish in person. Thanks in advance for your help!

  33. Avatar
    Paul Gian-
    October 18, 2017 at 3:17 pm

    Let me tell you that both these diamonds are 100% eyeclean. You will not be able to see the inclusions with your naked eyes. The 2nd diamond (1.13 J VS1) is the much better cut diamond than the first stone.

  34. Avatar
    October 18, 2017 at 4:32 pm

    Hi Paul,

    Thank you for all of the guidance you provide when shopping for a diamond.  Can you provide us your opinion on this one.


    I have made a request to the company to get the ASET And Idealscope Images.  I was told they will ask the supplier and send the info.  We have been using your “ideal proportions for round diamonds” with every stone we look at!


  35. Avatar
    Paul Gian-
    October 19, 2017 at 4:46 am

    The diamond’s table a tad large and the cloud inclusions does bother me a little due to the possibility of causing haziness.


    Let me know when the ASET arrives.

    Anyway, I did a search for you and would actually recommend this diamond instead. This is much better cut for light performance and is eyeclean.


  36. Avatar
    November 16, 2017 at 3:04 pm

    Hi Paul,
    I’m in NYC now looking at diamond engagement rings. I’ve been looking at stones online for weeks trying to determine the best and largest stone I can purchase for around $75,000. I would like to pay less and would also pay a little more for something that makes sense.
    1) For color, I hope that F will be my lowest but would consider G.
    2) I’d rather have a better cut (sparkle) than a larger dull stone.
    3) I would sacrifice clarity to SI1 at lowest for a larger stone (if I could not see any major flaws with my eyes)
    4) I’m leaning towards Oval, elongated Cushion and possibly Pear and would appreciate your opinion and suggestions on what would be my best options.
    5) I think I could get a 4 carat with my parameters but would like larger if possible.
    I’m going to see if I can get a last minute appointment with Enchanted and James Allen today or tomorrow while I’m here.
    Thank you for any help or advice you can give. :)

  37. Avatar
    Paul Gian-
    November 19, 2017 at 3:19 am

    Give Joshua a call and see if he can set you up with an appointment. For large sized diamonds like these, they may require some time to handle the logistics of bringing the diamond over to the office for viewing.

  38. Avatar
    November 22, 2017 at 5:11 am

    Hi Paul,

    My bf and I have started engagement ring shopping and have been learning so much from the internet as well as through our shopping. However, Ive noticed that certain jewelers state the cut is the most important C. I guess my question is if I get an excellent or very good cut with a H or J color is that better than getting a good cut with a color G? I was attempting to stay within G, VS2, very good or good at least, and 1.25 ct. I want to know where I can play with the 4 cs to minimize the price while not compromizing the carat size or the quality or the diamond. We are attempting to stay within $8,000-$10,000.


  39. Avatar
    Paul Gian-
    November 22, 2017 at 12:53 pm

    Neither. Getting a Very Good or Good cut rating from GIA is an indication that the diamonds aren’t well cut. The baseline is to start with an Excellent cut and start weeding out the lesser stones from there. I would recommend you to check out Enchanted Diamonds first to get an idea of how diamonds are priced. You can also see the variance in cut quality across the market in their inventory. The good thing is, Enchanted Diamonds do offer diamonds with tangible data and that helps you in making educated purchase decisions.


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