Disclosure: Please note we may generate revenue through the links/ads on this page and throughout this site. That said, we do NOT accept paid reviews and take great pride in providing honest opinions and objective information on products/services. Put simply, if a product isn’t good enough for us to personally buy, we won’t recommend it.

diamonds usa review

Whenever I talk about online jewelry vendors with friends and acquaintances, I am often faced with surprisingly intense skepticism. After all, we buy our food online, we buy our tickets online; we find our partners online and even book tables for our date with our newly found partner online.

Why is it that when it comes to buying a diamond online, many people automatically believe that online jewelry businesses are not trustworthy? Well, the high price tags associated with diamonds might be the reason why people tend to be wary.

But illustrating the opposite through a reliable business will be the solution. is proof that online jewelry businesses can be taken seriously. Let us take a look at what they offer and how they differ from the competition.

How Diamonds Usa Inc. Started Out is not the brainchild of some random rich guy. The founder, David Braverman, is a third-generation diamond cutter. The fact that the man directing the service knows what he is doing and isn’t just some money mongering entrepreneur starts this review off on the right note.

The company was started back in 1997 and it is already more than fifteen years old. In the online world, fifteen years almost equates to the current age of Google and the birth of the Internet. That’s quite a lot of time to diagnose, treat and eliminate any problems with e-commerce.

Now, I don’t want to paint a rosy picture that everything is fine and dainty with online purchases. Like any kind of offline and online business, I’m very sure companies are bound to come across some problems throughout the course of so many years.

However, if a service is working and still profitable after such a long time, they must have worked their way through those issues.

Customer Service and Advanced Search – Typical Online Wins

emerald cut diamond engagement ring

3 stone emerald cut diamond ring.

To be successful in the online jewelry market, there are certain mandatory features that are required of online vendors.

That is the reason why I am not treating stellar customer service as a breakthrough in the field. Because it is not; it is a must. In this aspect, does provide a fuss-free solution to providing support for their customers.

The search feature of any e-commerce website is another aspect of a similar nature. When every other online distributor is connected to a myriad of databases and offers advanced video imaging technology, any competitive vendor must do the same to help users find what they need. Again, it is no longer optional but a must.

Computer Aided Designed Jewelry Based on Your Sketches

Even though their “about page” might have over-exaggerated the claims of CAD being an “expensive technology reserved to the aerospace and automobile industries”, what they have to offer in this area is pretty cool.

The basic procedure to get a custom made jewelry looks like this. You browse through their offerings, and you might or might not find what you need. Anyways, you would probably have a better idea of how your ideal jewelry design should look like after that. As long as you have a concept of what you want to buy, you can draw a sketch of that concept and send that to Diamonds USA.



After that, all you have to do is to give their designers some time to create a three-dimensional model based on your sketch. Once they show you the mock up, you will have the option to either accept their model or get them to fine tune details.

Once you reach a consensus with Diamonds-USA, they will produce and deliver the jewelry piece based on your customization. Now, customized rings don’t come cheap and it is something which would cost you a house and a Caribbean island at almost any “offline” jeweler. (Ok, I’m just joking).

However, you should be aware that customized jewelry is often made with high costs and sub-par craftsmanship quality but that’s not the case with Diamonds-USA.

Conclusion of Our Review of Diamonds USA

Diamonds-USA is a decent company in its own right and you most likely can’t go wrong with them. However, we would still recommend a vendor like James Allen over them because of their superior shopping experience and product selections.

snapshot video

James Allen’s revolutionary video technology is 2nd to none and enables you to view prospective diamonds in high definition videos. On top of that, their sales policies and product quality are better than those offered by Diamonds USA.

Diamonds USA Coupon Code

If you would still prefer shopping at Diamonds USA, did you know you could enjoy better deals with selected online vendors at Beyond4cs? As our site grows in popularity, vendors are inclined to offer our readers discounts in order to get more business.

To enjoy a special discount on your purchase, click this link to visit Next, you can enter the following Diamonds USA coupon codes during the checkout process to enjoy cheaper prices.


Coupon Codes Expire on 25th Dec 2015.

Xmas10 – 10% discount on all settings (Engagement rings, solitaire pendants, etc…)

CC9 – 9% off coupon on all jewelry settings with promo code


Having Difficulties In Using the Coupon Code for Your Discount?

enter diamonds usa coupon code here

Apply the discount/promo code at the bottom corner and see the updated pricing.

It’s that simple. Enjoy your purchase!

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Diamonds-USA Receives a Rating of 2/5 – Reviewed by

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  1. Morino Ravenberg-
    December 26, 2017 at 2:37 pm

    This website is legit in the sense of address, phone number & wares. Nevertheless, Diamonds USA tried to scam me when dealing with my potential 2nd order. Warning to others- there are enough other sellers out there, don’t deal with them.

  2. Paul Gian-
    December 27, 2017 at 3:07 am

    Could you kindly share more details of your experience with us? While they are not the best online retailer by my books but I have seen or come across any shady dealings that involve them. Could it be a misunderstanding?

  3. Morino Ravenberg-
    June 12, 2019 at 6:25 pm

    Long story short, I was asked my CVC number after calling in relation to my 2nd order where something was wrong. Says enough.

  4. Paul Gian-
    June 13, 2019 at 4:11 am

    It could be a security check that they perform. Did you get charged for something you didn’t buy or did a transaction fail?

  5. Ula Bula-
    July 6, 2021 at 9:16 pm

    Do not use this company. They will lowball you, bought a ring for $5,700, showed receipt and documentation of quality. Diamond USA offered $2,083. Then they asked for a counter and when I made my counter of $4,400. They didn’t have the courtesy to replay that the offer was rejected. Only got your package is being shipped. Don’t waste your time with this company. Poor customer service and low ball offers. Go to any company except for this one.

  6. Paul Gian-
    July 7, 2021 at 5:42 am

    If you are trying to sell your diamond ring back to the retailer, don’t expect to get close to 50% of your money back. To be sure, I am not speaking up for Diamonds-Usa but consumers have a misconception that diamonds retain value. They don’t and when you need to sell, be thankful that they even offered you $2,000 to take the ring back.

  7. Another500-
    November 4, 2021 at 10:18 pm

    I stupidly sent them 6 pieces, estate jewelry, 15+ diamonds. They low balled me on the offer which I declined. Someone then called me and tried to bully me into taking the offer. I said no and asked them to return the jewelry. I have been emailing over a week to find out if/when/tracking of return package, no response. I’m thinking I might report it to the police.

  8. Paul Gian-
    November 5, 2021 at 7:56 am

    First of all, I am not saying anything here to defend anyone but just factually stating what happens in the 2nd hand market. I am not sure what your expectations of selling old jewelry are. But realistically, you don’t expect to get quoted for more than 30-40% of what you paid at retail prices. The secondary market is terrible for consumers and that is a fact. As for getting them to return the jewelry, talk to them and I would be very surprised if they refuse to send you back the jewelry. No vendor in their right mind will tarnish their reputation over a small amount of jewelry. Would appreciate it if you do a follow up on this to let us know what transpired.

  9. Another500-
    November 5, 2021 at 5:20 pm

    I did wonder if you were a paid shill for the company. I gave you NO details and yet your response tells me a lot. Why don’t you delete my comment. Is your website reviewed somewhere?? Hmm

  10. Another500-
    November 5, 2021 at 5:23 pm

    I guess my response was a little mean. I had already gotten the jewelry appraised by a GIA certified jeweler. He appraised the jewelry for over $8k. Diamonds USA offered me $1500. Would you have taken the offer?

  11. another500-
    November 5, 2021 at 5:51 pm

    Oh and hey Paul, since we’re chatting. My issue was never the amount of their offer. Did I say it was? I declined their offer and they REFUSE TO RETURN MY MOTHERS JEWELRY? How is that OK? Explain to me how you defend this. Do you feel like this is appropriate business behaviour?

  12. Paul Gian-
    November 11, 2021 at 7:21 am

    The comments are not deleted. They are just held in place prior to approval by WordPress because of the amount of spam the website receive. You probably want to read these articles:

    I have no love for Diamonds USA and I have no skin in the game whether you decide to sell or do any business with them. For the record, appraisals are useless pieces of paper. You can walk out of Zales or any garbage tier jewelry store after buying a diamond ring that costs $1000 and being appraised for $3000. Try selling back the ring to Zales for $2,500 which is $500 below their appraised price. Would they buy the ring from you at $2,500? That should give you food for thought about appraisal figures.

    Now, it is very weird that a jeweler would refuse to return your jewelry if you don’t decide to sell it. What were the terms and conditions of you sending it to them for a quote?

  13. Anysa Peterson-
    January 21, 2022 at 1:57 am

    This place is a joke they low key trying to steal my necklace after I declined their offer as fast as my necklace was shipped should’ve been the same speed getting it back! I hate this so much don’t waste your time

  14. Frank Agostino-
    October 11, 2022 at 7:18 pm

    Do not waste your time with them, they will offer a fraction of the wholesale price. When I called and inquired about the details of their “expert appraisal,” they couldn’t provide me with the specifics, instead, tried to haggle with me on the phone and almost doubled their offer just like that!

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