Infographics: How to Be a Smart Diamond Shopper

When it comes to buying a diamond, first timers often find the experience to be intimidating and confusing. Speaking from the perspective of someone who had been through the process, I can empathize with the feeling of being lost and getting overwhelmed by information.

Besides the 4Cs (cut, clarity, color and carat), there are many other factors to take into consideration when you are choosing a diamond. A lack of knowledge or misinformation can easily turn your purchase into a big disappointment.

Also, many consumers have the misconception that a beautiful diamond must be one with the best qualities in the 4Cs. Unfortunately, that isn’t always the case. You see, diamonds with “perfect” qualities (e.g. flawless clarity and D color) are very rare and extremely expensive. Yet, these qualities don’t always translate into a better looking diamond.

The fact is, beautiful (and affordable) diamonds can be found in almost any kind of budget. You just need to know how to shop smartly in order to get better value for your money. And I’m going to show you exactly how to do that…

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