The Idealscope is a handy little tool that reveals how much light is returned by a diamond. The concept behind it is simple; the more light that is returned and reflected by the stone, the better the brilliance and scintillation.
For people who aren’t familiar with this tool, read my tutorial on analyzing the optics of a diamond using the Idealscope. In essence, we want to see lots of reds (indicates light return) and least amounts of white (indicates light leakage).
Loose diamonds are the best way to check and ascertain quality
At my local HoF retailer, I had the opportunity to examine more than 10 diamonds of various sizes in both loose and mounted settings.
When viewed through tools like the ASET or Idealscope, the Hearts on Fire diamonds showed a varying level of light performance. Some appeared to have slight leakage under the table facet while some show perfect reds under the scope. So, what does this mean to the consumer? Well, the onus is on you to pick out the cream of the crop yourself.
HoF is a line of branded diamonds that is definitely one of the best out there on the market today. Having seen and inspected jewelry at many other big brands like Tiffany & Co, Cartier and Harry Winston, I would say that the level of cut quality exhibited at HoF tops my personal list amongst the international brands.
Yep, I said that. Even though Hearts On Fire diamonds are significantly more expensive (with all the marketing hype and stuff) than unbranded diamonds of similar quality, they still deliver diamonds that have high standards in cut precision.
HoF’s in-house diamond identity document. Note the use of “superlative” terms.
For people who are willing to pay an insane premium for branded diamonds or want to overpay just for the feel good factor, Hearts On Fire is my recommended choice for overpriced jewelry. If you are interested, you can check out their website for a list of retailers near your location.
Just remember to bring along an Idealscope to help you select the diamonds.
Did you know that you can get a diamond of similar or better quality at significantly lower prices? The comparisons of different online vendors against Hearts on Fire on the next page will blow you away, literally.