Recently, ABC News went undercover to shop at America’s famous 47th Street in New York. With the help of well-known gemologist, Antoinette Matlins (author of The Antoinette Matlins Buying Guide — How to Select, Buy, Care for & Enjoy Diamonds with Confidence and Knowledge), Dan Harris and another fellow producer from wore disguises and pretended to shop for diamond rings in the famed district. 

clarity enhancement investigation - you get what you pay for

It was found that clarity enhanced (CE) diamonds were sold without proper disclosure to consumers in New York’s Diamond District. It’s shocking to see how prevalent this practice is and boggles my mind on how many actually bought treated diamonds without even knowing it. Watch this segment that aired on ABC News a couple of days ago and see how unethical jewelers attempt to cheat and mislead consumers.



Part 2 of ABCNews’s Investigation is Below



What You Can Do to Protect Yourself Against Fraud And Deceit

As a consumer shopping online or in a jewelry store, your only form of safeguard is a 3rd party’s grading report on the diamond you are about to purchase. Buy only GIA or AGS graded diamonds as the rest of the gemological labs or an in-house appraisal reports are usually inflated.

There’s another reason why I only recommend GIA and AGS. Both labs do not grade fracture filled diamonds and if a permanent type of clarity treatment had been used, the lab report would clearly indicate them on the report.

Doing your own research prior to hitting the shops is extremely critical when shopping for an engagement ring. The more you learn, the harder jewelers find it to trick you with sugar coated words. Like all other things, applying a little common sense can go a long way. Remember, in the jewelry trade, you get what you pay for or you get less.

If you have any comments, please feel free to leave a message below on any opinions you might have after watching the videos.

Visit to browse through 1000s of GIA graded diamonds using interactive 360˚ videos. Now you can see and examine diamonds in the smallest details!

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  1. Buster Smith-
    March 23, 2018 at 2:50 am

    Is there any material difference between 14k white gold and 14k yellow gold? Would there be any significant reason to choose one over the other?

  2. Paul Gian-
    March 24, 2018 at 9:45 am

    There are some minor differences depending on the exact composition used. If no nickel is used in the white gold, it is almost as good as platinum. Also, white gold has a slightly harder surface due to the rhodium plating. That translates to better protection against wear and tear.

    This write up should provide more information to you:

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